Accelerize announced two key hires aimed at ensuring client success with the CAKE platform. Chirag Mehta was appointed Vice President of Client Success and Erik Charles has joined the company as Senior Director of Product Marketing. In his role, Mr. Mehta will oversee the professional services and support team, driving CAKE customers' ability to realize accelerated time-to-value with their digital marketing investments.

With 18 years of experience in client-facing roles, Mr. Mehta is well versed in guiding customers through enterprise-level software installations and integrations. Prior to CAKE, Mr. Mehta created and led the Developer Experience team for the Amazon Appstore. He worked directly with third-party mobile developers and was responsible for their success with Amazon's developer-facing mobile offerings.

As Senior Director of Product Marketing at CAKE, Mr. Charles is responsible for driving sales enablement, lead generation and product positioning, as well as go-to-market and product launch initiatives. He's an evangelist of the CAKE by Accelerize product suite, representing the company at industry events, speaking engagements and product showcases. Previously, he was the Director of Product and Partner Marketing at Xactly.

He has also held positions at Canon, Sun Microsystems and Apple, and is an angel investor and early-stage company advisor.