Cerebos Staff Take Time Out From Work To Man The Booths At BRAND'S® Charity Sales 2012

Cerebos News Release

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News Release
For Immediate Release
Cerebos Staff Take Time Out From Work To Man The Booths At BRAND'S® Charity Sales 2012

Aims To Raise Funds For Needy Children Of The ST School Pocket Money Fund

Singapore, 17th September 2012… Cerebos Pacific Limited is organizing its 11th BRAND'S® Charity Sales on 18-19 September 2012 in aid of The Straits Times School Pocket Money Fund (STSPMF). Held from 11am - 7pm at China Square Central, all proceeds (including cost of the BRAND'S® products) will go towards the Fund.



Cerebos, a founding company of the STSPMF, has adopted the Fund as its corporate charity since its inception in 2000 and has been strongly supporting the STSPMF as part of its Corporate Social Responsibility (CSR) through various innovative means. The BRAND'S® Charity Sales is one of these initiatives. Managed by its own staff, the charity sales will have BRAND'S® products sold at attractively discounted prices during the 2-day event. Last year's charity sale managed to raise over S$31,000 for the Fund. Over the past 10 years, more than S$176,000 has been raised from the sales.
While appreciating the previous years' success, Cerebos' President and Group Chief Executive Officer, Mr. Eiji Koike was mindful of the current economic situation and hopes to continue obtaining the support of customers in raising funds. "Although the Fund has received full charity status this year, it does not receive any special or additional funding. This means the Fund still needs to raise around $5 million annually for more than 10,000 children, to cover the costs of their meals in school and their schooling needs. We are aware that the economic conditions this year are more challenging and have set our sights accordingly.
Cerebos is thankful to its staff for volunteering their help at the sales. More importantly, organizing the BRAND'S® Charity Sales 2012 is a great way for the company to appreciate the many consumers of BRAND'S® health supplements and also persuade them to do something for charity at the same time."
Over the years, there have been more families which require the help of the STSPMF to ensure the smooth continuation of their children to attend school. As a newly-formed charity, the Fund requires a steady fundraising stream to remain sustainable so as to help more children.
For more details on the BRAND'S® Charity Sales 2012, please see attached or call 6212 0100.
For media enquiries, please contact:
Priscilla Soh
Group Corporate Affairs
DID : +65 6212 0287
Email : pshy@cerebos.com.sg

ABOUT CEREBOS
Cerebos Pacific Limited is a leading food and health supplements enterprise with its corporate headquarters in Singapore. It is blue-chip company listed on the Singapore Exchange Securities Limited, providing management services to subsidiary and associate companies in the Asia Pacific. It is also a benchmark component of the FTSE/ ASEAN Index.

Its flagship product, BRAND'S® Essence of Chicken is the category leader. Its main markets are Thailand, Taiwan, Singapore, Malaysia, Hong Kong and China. More than 150 million bottles of BRAND'S® products were sold last year. In Asia, the Health Supplement Division manages liquid and tablets products ranges for consumers' health and wellness needs. In Australasia, the Food & Coffee Division manages products including gravies, sauces, coffee and cooking aids marketed under established brand names including Gravox®, Fountain®, Robert Harris®, Mocopan®, Toby's Estate®, Caffe L'affare® and Gregg's®.

Cerebos was ranked 26th best company among all Singapore listed companies, as assessed on 1 March 2009, by the inaugural BT Governance & Transparency Index.

Cerebos' homepage address is http://www.cerebos.com
BRAND'S homepage address is http://www.brandsworld.com
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