Cengage announced expanded leadership roles for two executives who played key roles in launching the company's subscription service, Cengage Unlimited. The executives, Fernando Bleichmar and Todd Markson, have been appointed Chief Product Officer and Chief Strategy Officer, respectively. As Chief Product Officer, Bleichmar will continue to serve on the Executive Team and be responsible for all product development across the company. In his previous role as Chief Strategy Officer, he led efforts to expand student choices and new revenue streams. Markson, also key in the development and execution of Cengage Unlimited, will join the Executive Team, having most recently served as Senior Vice President of Sales and Marketing Strategy and Operations. In this role, he created and drove a step-change in organization structure, operating model, level of automation and a data-driven approach to decision-making.
Cengage Learning Holdings II, Inc. is a global education technology company. The Company is organized into three core business units: Cengage Academic business, Cengage Work business, and Cengage Select. In the Cengage Academic business unit, the Company integrates U.S. Higher Education, International Higher Education and Secondary Education in order to leverage synergies across these businesses that share content, technology platforms and support services. The Cengage Work business unit services the workforce skills market and includes the Companyâs ed2go and Infosec businesses that leverage all the Companyâs relationships, content, and data to drive growth. The Companyâs third core business unit, Cengage Select, consists of four businesses, English language teaching (ELT), Research and Other (Australia K-12 and Milady), each serving select markets and customers. The Company serves the higher education, secondary education, workforce skills, ELT, and research markets around the world.