Albertsons Media Collective and Capgemini announced a new agreement for media planning, media operations and content creation. As its global business partner, Albertsons Media Collective will leverage Capgemini?s intelligent process automation technology, underpinned by robotic process automation (RPA) and generative artificial intelligence (AI), to unlock deep learning insights for media planning and real-time creative optimizations. As part of the partnership, Capgemini will implement technology to automate and enhance operations for media planning, activation workflows and creative versioning, as well as insights for live campaign optimizations.

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20% fast speed to market. Additionally, the collaboration with Capgemini enables Albertsons Media Collective to provide its clients with greater flexibility, efficiencies and campaign performance.