On June 20, 2017, Cannabis Sativa, Inc. appointed Donald J. Lundbom as its Chief Financial Officer for a term of one year. Carolyn Merrill, the company's former CFO will continue with the company as its Controller and Chief Accounting Officer. Mr. Lundbom has more than 30 years' experience in progressively responsible financial and business management positions including Corporate Controller and Vice President of Finance in divisions of three Fortune 500 companies.

He has also served as the Chief Operating Officer of a private homebuilder and developer with revenues of $100 million. During the last ten years Mr. Lundbom has served as a consulting CFO and business advisor to clients in manufacturing and distribution; healthcare delivery; and engineering. His business expertise is focused in business planning and analysis, operations, finance and accounting, mergers and acquisitions, and international.