Buongiorno SpA : Buongiorno finalizes the sale of the Group's Austrian subsidiary sms.at for approximately 5 million Euro - Price Sensitive

Buongiorno finalizes the sale of the Group's Austrian subsidiary sms.at for approximately 5 million Euro 1.

This operation further reinforces Buongiorno's B2C-focused strategic direction.

The perimeter of business activity registered revenues and EBITDA in 2011 of 6.8 million Euro (approximately 3% of Group revenues) and 1.3 million Euro respectively.

Net Financial Position2 will improve by about 5 million Euro.

Milan, April 17, 2012 - Buongiorno S.p.A. (FTSE Italy STAR: BNG), global leader in paid content for m obile devices, finalized today the sale of "sm s.at", announced February 29.

The business perim eter of the activity ceded includes tw o legal entities: sm s.at m arketing services Gm bH and sm s.at m obile internet services Gm bH. The New Co w ill guarantee the continuity of existing services such as m ysm s.
100% of the assets in the perim eter have been valued at approxim ately 5 m illion Euro. In 2011, revenues and EBITDA of the tw o com panies w ere 6.8 m illion Euro and 1.3 m illion Euro respect ively .2
Buongiorno S.p.A.'s Net Financial Position2 w ill im prove by 5 m illion Euro and the Group w ill receive:
- 2 m illion Euro today;
- 350 thousand Euro w ithin three m onths follow ing the closing, adjusted by the value of the Net Current Assets of the tw o legal entities, calculated on M arch 31, 2012;
- 2.3 m illion Euro in three deferred paym ents during the three consecutive years after the closing.
The contract foresees the paym ent of an Additional Considerat ion to Buongiorno in case an Exit Event occurs w ithin 24 m onths of the closing date. Exit Event is defined by contract as: an initial public offering of one or both of the tw o legal entities included in the perim eter or the signing of any transaction, including but not lim ited to a sale, of one or both of the com panies in the perim eter. The Additional Considerat ion w ill be equal to 25% of the am ount by which the Exit Valuation exceeds the sum of 1 0 m illion Euro.
Brandl & Talos acted as legal counsel to Buongiorno in the transaction.

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About Buongiorno S.p.A.

Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and contents that help consumers ge t greater

enjoyment from mobile devices.

With direct connections to more than 130 telecom operators in 25 countries, over 10 year s' experience and a team of 800 professionals, Buongiorno makes the

mobile internet experience happen. In 2011, Buongiorno refocused its business on the B2C sector, materialized via the acquisi tion of Dada.net and the spin-off of

the majority of its B2B business.

Buongiorno concentrates exclusively on delivering a top notch mobile entertainment experience to end consumers and is investi ng heavily to market a few high- potential businesses based on paid content on mobile, such as the mobile payments solution Cashlog.com and e -Gaming portal Winga.com.

Buongiorno is headquartered and listed in Milan (FTSE Italy STAR: BNG).

For more information about Buongiorno, please visit the website: www.buongiorno.comor contact:

Emily Rose Catalano Now! Pr

Investor Relations Daniele Comboni / Mattia Zanetti Tel. [phone] Tel. [phone] [e-mail] danielec@nowpr.i t ; [e-mail]

1 Includes the adjustment for the Net Current Assets

2 The Net Financial Position post-deal will include the deferred payments from the NewCo