BSQUARE Corp. announced its role as the lead integrator of the advanced coffee vending device on behalf of Costa Express. The CEM-200 presents customers with a radically immersive vending experience, including a high definition touch screen panel that comprises almost all of the store-facing side of the device.

Intel AIM Suite technology detects when shoppers' eyes are looking at the device and the machine immediately changes the presentation on the screen to engage the customer. The CEM-200 was developed by a team of experts. The CEM-200 device cabinet was conceived by renowned Italian design firm Pininfarina, the coffee machine components are manufactured by Swiss coffee equipment vendor Thermoplan and include graphics from Atomhawk, the design team behind the Harry Potter movie graphics, and audio from eMixpro, sound mixers for U2, the Killers and Snow Patrol.

The CEM-200 also includes olfactory components to create an immersive coffeehouse experience.