Good fundamentals and a key support are positive arguments.

The firm enjoys an excellent Surperformance rating, which underlines the valuation, the business predictability and the earnings quality. EPS estimates from the Thomson Reuters consensus were upward revised over the last 12 months. In addition, the current P/E ratio is below the industry average.

Technically, the stock is displaying a bullish trend in daily data. Nevertheless, a consolidation phase has started a few week ago between the GBp 710/674 thresholds. The security is now near its short term support and this area is strengthen by the rising 20-week and 100-day moving averages.
Consequently, investors may open a long positions at current prices and target the GBp 710 resistance. A stop loss order should be set at GBp 665.