Bridgeline Digital, Inc. announced the successful launch of its highly anticipated HawkSearch Athena update. This milestone introduces GenAI-powered Smart Responses, which drives engagement and revenue growth for businesses utilizing HawkSearch. The Athena release of GenAI Smart Responses is now generally available (GA) for the public.

This enhances conversions for eCommerce customers with dynamic, conversational dialogues based on search queries, prompting follow-up questions and suggestions to imitate a personalized online sales assistant. This boosts engagement and helps users find what they need quickly. Now, when a user searches for something like linen summer dresses for vacation on a fashion eCommerce site, HawkSearch Smart Response will summarize and compare the fabrics used in the dresses available above the search results.

This provides the user with at-a-glance information needed to make a stylish and confident purchase swiftly, boosting the eCommerce site's revenue.