Brave Bison Group plc announced that it has been appointed by Hero Caribbean Premier League (the "Hero CPL"), the leading cricket organisation, to help lead the management of content, channels, rights, monetisation and audience development for the organization across YouTube. Hero CPL will join the already established community of leading sports organizations that Brave Bison manages across YouTube, including Australian Open, US Open & PGA TOUR. Brave Bison and Hero CPL will work closely together to grow and optimize the organization's YouTube channel by entertaining the existing audience of 823k subscribers with the sports content they love most and at the same time will identify opportunities to reach new, broader audiences. Brave Bison will also act as a consultant on best practices and creative and innovative content strategies.