Brady : Investor Presentation

Brady Corporation

Investor Presentation

September - November 2023

Forward-Looking Statements

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In this news release, statements that are not reported financial results or other historic information are "forward-looking statements." These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, projected sales, costs, income, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations.

The use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "should," "project," "plan" or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from: increased cost of raw materials, labor and freight as well as raw material shortages and supply chain disruptions; decreased demand for our products; our ability to compete effectively or to successfully execute our strategy; our ability to develop technologically advanced products that meet customer demands; difficulties in protecting our websites, networks and systems against security breaches; Brady's ability to identify, integrate, and grow acquired companies, and to manage contingent liabilities from divested businesses; risks associated with the loss of key employees; extensive regulations by U.S. and non-U.S. governmental and self-regulatory entities; litigation, including product liability claims; adverse impacts of the novel coronavirus ("COVID-19") pandemic or other pandemics; foreign currency fluctuations; potential write-offs of goodwill and other intangible assets; changes in tax legislation and tax rates; differing interests of voting and non-voting shareholders; numerous other matters of national, regional and global scale, including major public health crises and government responses thereto and those of a political, economic, business, competitive, and regulatory nature contained from time to time in Brady's U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the "Risk Factors" section within Item 1A of Part I of Brady's Form 10-K for the year ended July 31, 2023.

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward- looking statements. Brady does not undertake to update its forward-looking statements except as required by law.

Brady's Mission & Vision

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Brady will:

Be the expertin safety, identification, and compliance Possess deep knowledge in nicheapplications

Innovateto provide market-leading,high-performance products, complete solution sets, and systems that solve our customers' most complex safety and identification challenges to benefit their business and the environment

Deliver via our own manufacturingcapabilities and exceptional customer service based on a culture of diversity, equity, and inclusion while improving our communities

Leading to

Sustainable Long-Term

Shareholder Value Growth

	Summary	4
	Global Leader with	Leader in niche safety, identification, and compliance markets.
	Innovative Solutions	Diversified customer base, products, and geographic footprint.
		Increased organic sales growth rate.
	Focused on Long-Term	Innovation, automation, digital, and geographic expansion.
	Sustainable Results	Expanding in faster-growing end markets with secular tailwinds.
		History of sustainable efficiency gains.
	Strong Sales Growth	Organic Sales in F'23 - 5.5% organic sales growth.
	Record EPS in F'23 - GAAP EPS of $3.51 was up 21.0% over the
	& Record EPS	prior year.
	Strong Cash	History of strong and improving cash generation.
	Generation	Net cash position as of July 31, 2023.

Disciplined Capital Allocation

Organic investments throughout the economic cycle.

38 consecutive years of annual dividend increases. Technology-based acquisitions that fit our strategies.

Returned $120.4M to our shareholders in the form of dividends and buybacks in F'23.

* Diluted EPS Excluding Certain Items is a non-GAAP measure. See appendix.

Geographic Presence

F'23 Sales by Region

(72 facilities in 32 countries)

5%

8%

54%

29%

4%

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Americas & Asia (F'23):

Identification Solutions = 91% Workplace Safety = 9%

Europe & Australia (F'23):

Identification Solutions = 53% Workplace Safety = 47%

U.S.A.	Rest of Americas	Asia	Europe, Middle East & Africa	Australia
	Brazil, Canada,	China, India,	Belgium, Denmark, Finland, France,
	Mexico.	Japan, Malaysia,	Germany, Hungary, Italy, Netherlands,
		South Korea,	Norway, Poland, Qatar, Saudi Arabia,
		Singapore,	Slovakia, South Africa, Spain,
		Thailand, Vietnam.	Sweden, Turkey, UAE, U.K.