Eyecarrot Innovations Corp. announced the addition of Tania Archer to the senior management team as the Head of Marketing and Sales. Archer's hire will strengthen Eyecarrot's ability to drive growth within the Binovi Product Platform through the expansion of growth strategies and brand equity development, including key positioning within desired consumer verticals. Archer most recently served as a Regional Executive supporting the Midwest USA and Central Canadian Provinces, with a leading US headquartered hydrotherapy company, in which she exceeded sales targets while securing capital project alignments within the sports architecture and engineering fields.