Ipsos: product co-development and embedding

RNS Number : 7556Z

Big Sofa Technologies Group PLC

22 May 2019

22 May 2019

Big Sofa Technologies Group plc

("Big Sofa Technologies" or the "Company")

Ipsos: product co-development and embedding

Launch of behavioural insight products, co-developed with Ipsos

Big Sofa Technologies (AIM:BST),a video analy cs provider to the global insight and analy cs industries, announces the launch of a set of Ipsos and Big Sofa Technologies co-branded behavioural insight products. These next genera on, video-led consumer insight solu ons u lise Big Sofa Technologies' pla orm to provide analysis of real- life consumer behaviours at speed and at scale.

The co-designed products have been in development with Ipsos since the start of the year and, a er a successful launch internally with Ipsos, have now won their first client commissions. In addition to the analysis derived from the Big Sofa Technologies pla orm, which can be used on a self-service or full-service basis, the pla orm output provides the opportunity for additional analysis to be provided depending on client need.

This co-development and successful launch represents a significant milestone in the growth of the rela onship with Ipsos, a significant shareholder in the Company since their investment in 2018. It also marks ongoing delivery against the strategic goal of closer integration with Ipsos, as outlined in the annual report.

Commissioned revenue to be recognised in 2019 from completed and ongoing projects with Ipsos has now exceeded $500k, more than was recognised from Ipsos in the whole of 2018, and almost 3- mes the level of commissions over the same period in 2018.

Kirsty Fuller, Chief Executive Officer of Big Sofa Technologies, commented:

• In the Final Results Announcement in March, I outlined the three pillars to Big Sofa Technologies' strategic roadmap, including con nued integra on with Ipsos. Since then, we have launched our first products developed in conjunc on with Ipsos, and con nued to work with Ipsos to embed our tech and our processes in their workflows and processes. These product launches and the subsequent commissions mark a further development in our strategic rela onship with Ipsos and progress against the goals we set earlier in the year."

Enquiries
Big Sofa Technologies Group plc	+44	(0) 20 7357 0033
Kirsty Fuller, CEO
Joe MacCarthy, CFO
Arden Partners plc (Nominated Adviser and Broker)	+44	(0)20 7614 5900
Paul Shackleton / Ben Cryer
Novum Securities (Joint Broker)	+44	(0)20 7399 9427
Colin Rowbury

About Big Sofa Technologies Group plc

Big Sofa Technologies is an insight-led technology company. The design and development of our technology has been guided by expert understanding of the insight and analy cs industries and the needs, pressures and business questions of the clients they serve.

We uncover and analyse new-to-the-industry behavioural data sets in video, enabled by the power of our pioneering data capture and pla orm technology. We are innova ng both in how video-led projects and programmes are designed and in how the data is analysed, showcased, embedded and re-mined.

Our so ware pla orm collates, analyses and organises large volumes of raw/unstructured video enabling our clients, which include leading market research and data companies and major household brands, to perform detailed and sophisticated consumer insight analysis and make genuine use of video content.

Big Sofa Technologies' shares are admi ed to trading on the London Stock Exchange's AIM market under the cker BST.L.

To find out more, visit www.bigsofatech.com

Follow us on twitter at @bigsofatech

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