Bidstack Group PLC - London-based in-game advertising firm - Partners up with Venatus Media Ltd and will provide access to its video game advertising inventory of more than 400 games. Says Venatus will be the "sole provider" of direct sales of Bidstack's inventory across the US, UK Germany, Canada, Australia and South Korea. Venatus is a London-based advertising platform.

Bidstack Chief Executive Officer James Draper says: "We've identified an opportunity to create increased value for both businesses, our customers, and partners through a major tie-in that combines Venatus' video gaming specialist sales heft with Bidstack's programmatic technology and network of games, we're delighted to have Venatus alongside us."

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By Sabrina Penty, Alliance News reporter

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