BevCanna Enterprises Inc. to Launch TRACE Brand into U.S. Market
BevCanna Enterprises Inc. (“BevCanna” or the “Company”) is excited to announce the anticipated launch of its TRACE brand in the U.S., initially through its new e-commerce website and subsequently in natural specialty and retail stores nationally. TRACE continues to see market share growth in the Canadian plant-based mineral category, and BevCanna is now setting its sights on the burgeoning U.S. market for plant-based functional beverages and nutraceuticals. The significant demand for this innovative category of wellness-focused beverages and nutraceuticals has accelerated the Company’s plan to scale the TRACE brand internationally secure a global leadership position. BevCanna is currently developing a U.S. facing e-commerce website, and is also in active discussions with a number of U.S. distributors, with a focus on penetrating both natural specialty and traditional retailers. The TRACE suite of products will initially focus on their line of plant-based mineral beverages and nutraceuticals, including RTD beverages, shots, and mineral concentrate, along with new products under development. Each of TRACE’s plant-based products include TRACE’s proprietary fulvic and humic mineral formula, sourced from ancient organic compounds which are highly concentrated sources of trace minerals. Recognized benefits of the Health Canada-approved formulations include improvements to cognitive performance, gut health and immune function, and stimulating the body to better metabolize carbohydrates, fats and proteins.