Better Choice Company announced the appointments of several new team members, who join the company from Amazon.com, Crate and Barrel, Mars Petcare, Clif Bar, and Coca-Cola. These new team members bring a wealth of diverse sales, marketing, and innovation experience while strengthening the Company’s omni-channel infrastructure as it looks to accelerate growth opportunities in 2022 and beyond. Additions to Better Choice’s deeply experienced e-commerce team, include Yvonne Cheng, Aliy Puhalla, and Bryan Allen. Yvonne Cheng joins as a Senior Director, Omni-Channel Experience, with 10 years of DTC knowledge generated at Crate and Barrel. Aliy Puhalla enters as a Director, E-Commerce Sales, with 15 years of diverse and rapid sales growth at Clif Bar. Bryan Allen joins in a newly created role, E-commerce Manager (Amazon), after having spent seven years working at Amazon.com growing several CPG categories. As part of its mission to become the most innovative premium pet food company in the world, Better Choice has also added three new key marketing and innovation team members, Nancy Blair, Cory Cain, and Cecily Koss, to execute innovative marketing initiatives, including the launch of Halo Elevate in 2022. Nancy Blair joins as a Director, Innovation, with 10 years of combined innovation experience at Coca-Cola, and Johnson & Johnson. Cory Cain enters as a Director Omni-Channel Growth, with seven years of marketing experience at Mars Pet Care. Cecily Koss joins as a Brand Manager with five years of marketing experience at Mars Pet Care, and Pizza Hut.