Better Choice Company Inc. announced it has appointed Kent Cunningham as Chief Executive Officer effective May 22, 2023.Mr. Cunningham is a passionate brand builder and business leader with over 25 years of CPG and Health & Wellness marketing and sales experience across a range of corporate environments and categories including accelerating growth within multinationals, brand turnarounds and high value exits in the private equity business for the likes of KKR & Co. Inc. Most recently, Mr. Cunningham was CEO of 1440 Foods, a sports and active nutrition company, and prior to that was General Manager at the Bountiful Company, an American dietary supplements company. From 2006 to 2013, Mr. Cunningham
held various positions at MARS Petcare, owner of several health and nutrition pet food brands.