Notice Regarding Establishment of a Joint Venture

January 15, 2015
Benesse Holdings, Inc.

Notice Regarding Establishment of a Joint Venture

Benesse Holdings, Inc. (hereinafter "the Company") announced the establishment today of a joint venture, following the announcement on September 10, 2014 of a basic agreement to establish a joint venture with LAC Co., Ltd. (hereinafter "LAC"). Details of the newly established venture are as follows.

1. Purpose of establishing the joint venture

The Company and LAC will establish a joint venture as a specialized function company to undertake operation and maintenance of the Benesse Group's backbone information systems, which are an important part of its business infrastructure. In this capacity, the joint venture will achieve world-class security and operating efficiency.
The new joint venture will operate and maintain an information system that enables appropriate use of the Benesse Group's important data according to its level of importance. The data, including personal information the Benesse Group receives from customers, will be managed in an environment whose physical and logical safety is assured, based on advanced information technology and simple, clear security level definitions.

2. Overview of the joint venture

(1) Name
Benesse Infoshell Co., Ltd.
(2) Headquarters location
10-1 Takayanagi Higashimachi, Kita-ku, Okayama-shi, Okayama
Prefecture

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(3) Name and title of representative
Atsunori Takano, Representative Director and President
(4) Business activities
Maintenance and operation service for information systems and information processing service
Consulting services for information systems and information security
(5) Capital
10 million yen (Plan a capital increase to 300 million yen)
(6) Date of establishment
January 15, 2015
(7) Date for closing of accounts
March 31
(8) Shareholding ratios Benesse Holdings, Inc. 70% LAC Co., Ltd. 30%

3. Overview of joint venture partner

(1) Name

LAC Co., Ltd.

(2) Head office location

16-1 Hirakawacho 2 chome,

Chiyoda-ku Tokyo

(3) Name and title of representative

Teruhiko Takanashi, Representative

Director and President

(4) Business activities

Security solution services System integration services Information system-related product

sales and services

(5) Capital

1,000 million yen

(6) Date of establishment

October 1, 2007

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4. Schedule

April 1, 2015, joint venture to commence services (planned)

5. Outlook

The impact of establishing the joint venture on the Company's results is immaterial.

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