Dixie Brands Inc. announced the hiring of two new marketing executives. Andrew Floor joins as Vice President of Marketing, Dixie Brands, and Hilal Tabsh joins as Vice President of Marketing and Distribution, Aceso Wellness. Andrew Floor will lead the branding, marketing and portfolio expansion of the regulated THC product company. This includes all Dixie-branded products, the sub-brands Synergy, Mindset and Dr. Stash, as well as all new brands to be built and acquired under the THC umbrella. Mr. Floor has extensive experience in the regulated alcohol industry, building leading brands through digital and consumer marketing. Most recently he was VP Brand and Digital Marketing at Treasury Wine Estates where he led integrated campaigns that spanned traditional and eCommerce channels. Hilal Tabsh will lead the branding, marketing, portfolio expansion and development of global distribution channels for Aceso Wellness. Mr. Tabsh is a CPG sales and marketing executive with significant experience in the U.S. and globally. As EVP at Limitless Beverage, he helped establish the sales and marketing functions for the start-up company focused on unique drink platforms such as cold brewed coffee, matcha green tea and lightly caffeinated sparkling water. Mr. Tabsh previously spent more than 15 years at Red Bull, initially based in Dubai, U.A.E. with management roles spanning the Middle East, Africa and Pacific regions. He was subsequently head of sales and marketing at Red Bull North America, where he managed and grew a broad distribution network across 16 states and led a team of more than 50 professionals.