The USD 96.9 support, currently tested, should allow Becton, Dickinson and Co's share to rally again and to begin a recovery.

The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasizes the quality of this investment in the mid-term.

Technically, the bullish trend will not be stopped until prices are above the USD 96.9 short term support. However, prices come back on the short term support at USD 96.9 regaining a solid impetus. This trend and the 50-day moving average should allow the stock to reach its USD 101.9 short term resistance, which will be the first target price.

Therefore, taking into account the strong fundamentals and technical patterns, it seems opportune to take a long position at the current price in order to benefit from a possible reversal. The first target price is the USD 101.9 resistance. A breakout of this level will be a new bullish signal for higher target price. A stop loss will be placed under the USD 96.9 short term support, threshold that would invalidate this trading strategy.