28/02/2012BEALES FASHION OFFERING MAKES A PRESENCE ONLINE

28th February 2012


Department store, Beales, is launching a new online fashion store on 1 March. The first labels to feature on the website are Gem, Broadbent and Boothroyd, Beales Collection, Duck & Cover, Fenn Wright Mason, Esprit and Henri Lloyd. To celebrate its introduction, Beales will be offering a 20 per cent online discount until 15 March.


Designed by the king of the high street George Davies, women's range Gem and the men's Broadbent and Boothroyd label have been extremely popular in-store since the inaugural collections launched last autumn. Duck & Cover, Fenn Wright Mason, Esprit and Henri Lloyd have all been hit concessions nationwide. Designed and made in England, Beales Collection is a stunning and flattering collection of dresses which are also available on the new website.


Tony Brown, CEO of Beales, says: "We are currently investing in our online offering and feel by launching a fashion focused online store our fantastic range of in-house collections and concessions can be purchased by a wider audience."


Please visit www.beales.com for further information. The 20 per cent discount will be available until 15 March 2012.