Until last week, Napier served as reporter and
The cuts raised immediate questions about how the strategy will affect the quality of news coverage and what's in store for CTV's flagship evening newscast.
Reached in
While staff expected “a restructuring” was in the works, details were “very much a mystery,” she said. Her comments were echoed by another laid-off journalist and a former colleague still with the company, neither of whom would go on the record.
“The warnings were there, the concerns of the higher-ups were expressed in that the financial situation of Bell Media wasn't ideal,” said Napier, quick to add that many dedicated, hardworking colleagues remain to steer the ship.
“You don't need to even read between the lines to know that something was coming (but) I did not ever think it was this magnitude."
High-profile cuts include senior political correspondent
Foreign bureaus in
Nevertheless, digital news continues to grow and staff will be added elsewhere, Gray added.
He said videographers will immediately be stationed in Regina and St. John’s, N.L., and later this year in Fredericton and Charlottetown – moves that will put
A request to
While the full scope of Bell Media’s plans have yet to be disclosed, an industry consultant with Pivotal Media said the changes known so far will almost certainly reshape its flagship newscast, “CTV National News With
"If you eliminate half of the veteran faces that have been there for a decade plus, of course, it's going to look different. How they fill that vacuum remains to be seen,” said
"Instead of
While she hasn’t examined Bell Media’s operations, she said the survival of traditional outlets depends on embracing newer digital models such as ad-based video-on-demand (AVOD) and free ad-supported TV (FAST).
"Canadian organizations need to move much more quickly to streaming, AVOD, FAST and all of those platforms,” said the
"While we're seeing broadcasters in
Nelson said a lot of what networks stream these days is content made for traditional TV broadcast that has been repurposed for digital platforms.
But if legacy outlets can only cater to one service, she urges them to do the reverse – design streaming content that, if needed, can also be repurposed for linear television.
"They need to understand what audiences — millennial audiences, in particular — want out of local and national news, and reorient the organization to serve that need," said Nelson, adding there is no one-size-fits-all fix.
“You know, it isn't traditional TV packages. And it varies from place to place.”
He also worried the quality of CTV’s news coverage will suffer if fewer staff are expected to maintain the same output.
"Fewer journalists means more hard work to get the same product out every single day. And that has a personal cost, and it takes a toll on people after a while,” he said.
From a public relations perspective, Burke said the way the high-profile job cuts were announced is unlikely to sit well with viewers still angered by CTV's surprise split with former chief anchor
Bell Media weathered weeks of blowback and at one point said it "regrets" the way LaFlamme's exit was handled. The debacle also sparked an independent third-party review of workplace culture in the CTV national newsroom.
"You could argue that how Lisa was let go was a tipping point for Bell Media," said Burke.
"Did that possibly contribute to a loss in advertising revenue? And then did that in turn contribute to (this) layoff?"
Jolly worried that journalism and news are increasingly being treated as a commodity.
“It's something that's being devalued by society as we're deepening our relationship with tech platforms and relying on the internet to save us from information vacuums," he said.
"The public is the one who suffers at the end."
This report by The Canadian Press was first published
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