The K-Way child goes to Pitti: light-hearted, functional and colorful

The waterproof brand par excellence presents the Petit collection for fall-winter 2018:a 'little-man' and a 'little-woman' recalling cuts, fabrics and patterns for adults

Florence, 18^th January 2018. The new Petit K-Way^® Q3Q4 2018 collection (fall-winter) on show at Pitti Immagine Bimbo 86 is a rivisitation - in 'little-man' and 'little-woman' styles and sizes - of the same K-Way^® Le Vrai 3.0 and K-Way^® Première collections presented a few days ago at Pitti Immagine Uomo 93.

The location is also the same, in the usual setting of Fortezza da Basso (18-20 January 2018; Area monumentale, corridoio dell'Arco, stand #1). Right from the set-up K-Way^® focuses on the brand's iconic label: the classic, packable Le Vrai^™ 3.0 jacket, standing out on the stand's outside gate, covered with back-lit, plexiglass droplets. Each droplet contains a K-Way^®, reminiscent of the top rainwear brand's founding values: classic, contemporary, technical, colorful, functional and clever.

Inside the stand we find the Première Petit collection: a sharp, easily recognized style, thanks to the crisp cuts of the items, the care for detail and a selection of new materials, accessories and fabrics. The design of the items is matched with the most innovative fabrics, achieving a perfect combination of technology and functionality. The palette and patterns, defined according to current trends, make this collection unique and contemporary.

Achille Balestrini, K-Way^® Global Brand Manager, explains: «Pitti Bimbo is the most prestigious showroom for a market - children's clothes - we are staking a lot on, and that is bringing us great satisfaction, in Italy and abroad, concerning both positioning and sales. K-Way^® is proud to have a growing number of 'little men and women' wearing our items, appreciated above all for the light heartedness they communicate, thanks to the use of color and their functionality».

Click here for a Media Kit featuring the main items presented at Pitti Immagine Bimbo 86.

Please, download the PDF Press Release clicking on the botton 'Attachment' below.

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K-Way^®is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Superga^®, Sabelt^®, Briko^® and Sebago^®. BasicNet's leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a 'fully web integrated company'. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.