Bare Escentuals, Inc. (Nasdaq:BARE) today announced that Karen Barner has been appointed to the newly created position of Senior Vice President of the Company's Direct to Consumer business.

Ms. Barner joins Bare Escentuals after a 13 year career at Guthy-Renker Corporation, where she served in various direct response marketing management roles for products available on broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels. Most recently, she was Senior Vice President of Marketing, with responsibility for the brand development and management of the Proactiv® Solution acne skin-care system. Prior to Guthy-Renker, Ms. Barner held direct marketing positions at The Walt Disney Company and Knapp Communications, publisher of Architectural Digest Magazine.

Encompassing all direct to consumer channels, Ms. Barner will be responsible for leading the overall strategic direction and growth of Bare Escentuals' Infomercial, Home Shopping Television (QVC) and Web businesses.

"Karen has deep experience in creating and expanding a cohesive multi-channel marketing strategy. She is a great addition to our team as we continue to better serve our customers across all of our direct channels and develop our CRM strategy to further foster brand loyalty," commented Leslie Blodgett, Chief Executive Officer.

About Bare Escentuals, Inc.

Bare Escentuals, Inc. is one of the fastest growing prestige cosmetic companies in the United States and a leader in mineral-based cosmetics. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand through infomercials, home shopping television, specialty beauty retailers, company-owned boutiques, spas and salons, and online shopping. (BARE-F)

ICR, Inc.
Andrew Greenebaum/Christine Lumpkins, 310-954-1100
agreenebaum@icrinc.com / clumpkins@icrinc.com