Press Release, [Copenhagen, Month Day] B&O PLAY by BANG & OLUFSEN

Innovative B&O PLAY interface and design takes wireless headphones to the next level


BeoPlay H8 is available in 2 colours: Gray Hazel and Argilla Bright. RCP EUR 499 / USD 499 / DKK 3699.

For a long time wireless headphones with Active Noise Cancellation have been big, clumsy and short of battery lifetime. For the first time Danish design and sound aficionado, B&O PLAY by BANG & OLUFSEN lets you enjoy true wireless freedom with an innovative aluminium touch interface, active noise cancellation and up to 14 hours of battery lifetime all wrapped in a sleek, lightweight design.

Introducing the BeoPlay H8 on-ear headphones from B&O PLAY by BANG & OLUFSEN. With simple intuitive gestures on the innovative aluminium clad ear cup, you have complete control over the headphone. Just tap and swipe to do whatever commands needed whether it is answering calls, volume control, track selection or activating the Active Noise Cancellation. Even if you turn the Active Noise Cancellation on or off because of the surrounding noise or you choose to wear your BeoPlay H8 wireless for more freedom or with a cable to save the battery the sound is crisp, clean and fuelled by a passion that will have you discover all the fine details your music has to offer.
Available in Gray Hazel and Argilla Bright colors and crafted from premium materials such as anodised aluminium, cowhide leather and smooth lambskin BeoPlay H8 is a headphone that will patinate with beauty and have people turn their heads. The battery lifetime is up to an astonishing 14 hours and despite of all its advanced technology and aluminium structure BeoPlay H8 only weighs a modest 255g - making it a perfect travel companion no matter if you are commuting, cruising or just hanging out.
"With BeoPlay H8 we have taken decades of craftsmanship and innovation and distilled that into one truly amazing product that highlights the B&O PLAY virtues," says Henrik Taudorf Lorensen, Head of B&O PLAY, and continues, "it is technologically advanced featuring Active Noise Cancellation, Bluetooth 4.0 and an aluminium touch interface never seen before. Combined with the acclaimed Bang & Olufsen Signature Sound, premium materials and the low weight it is not just another headphone on the market, it is simply one the best product of its kind."

Intuitive aluminium touch interface

Want to answer or end a call? Want to change songs or adjust the volume? Want to turn the Active Noise Cancellation on or off? Everything can be controlled by gently touching the intuitive touch interface placed on the right ear cup of the headphones - it even works with your gloves on.

Active Noise Cancellation for music lovers

Whether the Active Noise Cancellation is turned on or off you will always enjoy pristine Bang & Olufsen Signature Sound from BeoPlay H8 and experience music the way the artists intended it.

Long playtime with rechargeable and replaceable battery

The battery inside BeoPlay H8 gives you up to a whopping 14 hours of playtime even with the noise cancellation turned on. This should give you enough playtime for most long haul flights but if you run out of battery, you just plug in your audio cord or change the battery in a snap.

One of the lightest Active Noise Cancellation headphones on the market

Weighing only 255 gram BeoPlay H8 is a pleasure to wear for even extended periods of time and one of the lightest Active Noise Cancellation headphones in the world.
BeoPlay H8 is designed by the award-winning Danish industrial designer Jakob Wagner: "With BeoPlay H8
we have made something complex simple and easy to use," says Jakob Wagner and continues "it has been a focus of ours to use the right materials in an intelligent way, so you can concentrate on the listening experience while enjoying intuitive usability."
For more information and store location go to www.beoplay.com/H8

PRICING & VARIANTS

BeoPlay H8 is priced at EUR 499 / USD 499 / DKK 3699
Available at Bang & Olufsen stores, the B&O PLAY online store (www.beoplay.com) and selected third party retailers from January 2015.
BeoPlay H8 is available in two colours: Gray Hazel and Argilla Bright.

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FURTHER INFORMATION

To find out more about B&O PLAY go to our website at: www.beoplay.com Follow us on Facebook for all the latest news: www.facebook.com/beoplay To download photos go to: www.flickr.com/beoplay
[Name regional PR Contact] Email: [xxx]@bang-olufsen.dk Phone: [xx xx xx xx]

ABOUT B&O PLAY

Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-conscious people with an active lifestyle. The B&O PLAY portfolio is made up of sound systems and stand-alone, portable products - they're all intuitive to use and easy to integrate into your daily life - whether it's at home or on the move.

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