Bambuser AB (publ) announced a new partnership with home electronics leader Currys. With the rise of e-commerce and changing consumer behaviors, Currys recognizes the need to innovate and connect with customers more engagingly. By teaming up with Bambuser to implement their virtual consultation solution, Currys hopes to continue leveraging the dynamic capabilities of shoppable video calls, allowing customers to interact with product experts, ask questions, and make informed purchasing decisions during virtual consultations - wherever they are.

This personalized approach to shopping not only enhances the customer experience but also strengthens Currys' position as a leader in the consumer electronics industry. The partnership between Currys and Bambuser unites two industry leaders in their commitment to go beyond traditional e-commerce and empowers consumers to purchase seamlessly and deepen their connection with the Currys brand.