Audi is set to launch 20 new car models in 2024, marking a major transformation in its business model. Teaming up with Bambuser, Audi will leverage shoppable videos to enhance its digital customer journey and boost electric car sales. This partnership positions Audi at the forefront of innovation in the automotive industry.

The partnership aims to create a new digital customer experience, drive conversion of inquiries, and ultimately increase sales. Audi is set to launch a series of interactive and educational videos in mid-September 2024. These videos will educate and engage Audi's target audience by providing insights into different electric car models and their unique features.

According to recent research by Google, 75% of car buyers say an online video has influenced their purchasing decision. This is particularly relevant as 90% of car buyers research online before making their next significant purchase. This collaboration between Audi and Bambuser marks a significant step in integrating digital solutions with automotive sales, enhancing the customer experience through innovative video commerce.