B90 Holdings PLC announced that it has appointed Mark Blandford as a strategic adviser to the Company with immediate effect. Mark is senior industry figure and considered by many to be one of the founders of the developed online gaming industry. Having started his career as the owner of a traditional 'bricks and mortar' bookmaker's chain for over 15 years, he then recognised the potential of the internet for the industry in the mid-1990s.

In 1998 he founded Sportingbet.com, and in 2001 floated the company on AIM. Mark stepped down from the Board of Sportingbet in 2007 before its eventual sale in 2013 with the assets being split between William Hill and GVC. In 2002, he was awarded AIM Entrepreneur of the Year. After stepping down from the board of Sportingbet, Mark has become an active, successful and widely followed investor in the digital gambling and entertainment space.

 His family investment portfolio now spans over 40 companies across a broad range of sectors, but still with a primary focus on gaming, support services and data driven scalable tech businesses. He is a current non-executive director of Gaming Realms plc. He also sits as Chairman of the board of Gambling.com Group Limited. Mark serves as Chairman of the board of directors at FSB Technology (U.K.) Ltd., Double Diamond Gaming Limited, and Condor Properties.