The following discussion of our financial condition and results of operations should be read in conjunction with, and is qualified in its entirety by, the unaudited consolidated financial statements and notes thereto included in Item 1 in this Quarterly Report on Form 10-Q and with our audited consolidated financial statements and related notes included in our Annual Report on Form 10-K for the year ended May 31, 2022 filed with the Securities and Exchange Commission (the "SEC") on August 25, 2022.

Our Management's Discussion and Analysis contains not only statements that are historical facts, but also statements that are forward-looking. Forward-looking statements are, by their very nature, uncertain and risky. Forward-looking statements are often identified by words like: "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "could," "would," "project," "continue," "potential," and similar expressions, or words that, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements, which apply only as of the date of this Quarterly Report on Form 10-Q. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or our predictions. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report on Form 10-Q, the risks identified by us under the heading "Risk Factors" in Item 1A of our Annual Report on Form 10-K for the year ended May 31, 2022 filed with SEC on August 25, 2022, and statements made in subsequent filings. See "Forward-Looking Statements" in this Quarterly Report on Form 10-Q for additional information.

Although the forward-looking statements in this Quarterly Report on Form 10-Q reflect the good faith judgment of our management, such statements can only be based on facts and factors currently known by them. Consequently, and because forward-looking statements are inherently subject to risks and uncertainties, the actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements. You are urged to carefully review and consider the various disclosures made by us in herein and in our other reports as we attempt to advise interested parties of the risks and factors that may affect our business, financial condition, and results of operations and prospects.





Overview

Reviv3 Procare Company (the "Company") is engaged in the manufacturing, marketing, sale and distribution of professional quality hair and skin care products under various trademarks and brands. We have adopted and used the trademarks of our products for distribution throughout the United States, Canada, Europe, and Asia pursuant to the terms of twelve exclusive distribution agreements with various parties throughout our targeted market. Our manufacturing operations are outsourced and fulfilled by our co-packers and manufacturing partners. As of February 28, 2023, we produce fifty-one products with eighty separate stock-keeping units ("SKUs"), including hearing protection and ear bud products as a result of our asset acquisition in June 2022, described below, and look to expand our product lines over the next twelve months.

On May 1, 2022, Reviv3 Procare Company entered into an asset purchase agreement dated May 1, 2022 and amended on June 15, 2022 and September 8, 2022 (the "Asset Purchase Agreement") with Axil & Associated Brands Corp. ("Axil"), a Delaware corporation, and a leader in hearing protection and enhancement products, for the acquisition of both the hearing protection business of Axil consisting of ear plugs and ear muffs, and Axil's ear bud business. These businesses constituted substantially all of the business operations of Axil. The acquisition did not include Axil's hearing aid line of business, which Axil will continue to operate following the completion of the acquisition. The acquisition was completed subsequently on June 16, 2022. On September 8, 2022, the Company and Axil entered into an amendment to the Asset Purchase Agreement in which eliminated the provision in the Asset Purchase Agreement requiring the Company to effectuate a reverse stock split of our common stock, par value $0.0001 per share ("Common Stock") and preferred stock pursuant to the Asset Purchase Agreement within a certain period of time.

AXIL creates high-tech hearing and audio innovations to provide cutting-edge solutions for people with varied applications across many industries. AXIL designs, innovates, engineers, manufactures, markets and services specialized systems in hearing enhancement, hearing protection, wireless audio, and communication. AXIL distributes its products through direct-to-consumer eCommerce channels and local, regional, and national retail chains. AXIL serves the sporting goods market, law enforcement, tactical, fitness, outdoor, industrial, sporting, and stadium events. AXIL focuses primarily on US markets, followed by Canada, Europe, Australia, New Zealand, and Africa.

As a result of the acquisition of Axil's assets, the Company has two reportable segments: hair care and skin care, and hearing enhancement and protection.

Emerging Growth Company

We qualify as an "emerging growth company" under the Jumpstart Our Business Startups Act (the "JOBS Act"). As a result, we are permitted to, and intend to, rely on exemptions from certain disclosure requirements. For so long as we are an emerging growth company, we will not be required to:





    ?   have an auditor report on our internal control over financial reporting
        pursuant to Section 404(b) of the Sarbanes-Oxley Act;




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    ?   comply with any requirement that may be adopted by the Public Company
        Accounting Oversight Board regarding mandatory audit firm rotation or a
        supplement to the auditor's report providing additional information about
        the audit and the financial statements (i.e., an auditor discussion and
        analysis);



    ?   submit certain executive compensation matters to shareholder advisory
        votes, such as "say-on-pay" and "say-on-frequency;" and



    ?   disclose certain executive compensation related items such as comparisons
        of the chief executive officer's compensation to median employee
        compensation.


In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have irrevocably elected to "opt out" of this provision and, as a result, we will comply with new or revised accounting standards when they are required to be adopted by public companies that are not emerging growth companies.

We will remain an "emerging growth company" for up to five years, or until the earliest of (i) the last day of the first fiscal year in which our total annual gross revenues exceed $1.235 billion, (ii) the date that we become a "large accelerated filer" as defined in Rule 12b-2 under the Securities Exchange Act of 1934, as amended, which would occur if the market value of our ordinary shares that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding three year period.





Impact of COVID-19



For over three years, the effects of a new coronavirus ("COVID-19") and related actions to attempt to control its spread have impacted our business. The impact of COVID-19 on our operating results for the nine months ended February 28, 2023 was limited, in all material respects, on our sales in Europe and in China where the Chinese government mandated numerous measures, including closures of businesses, limitations on movements of individuals and goods, and the imposition of other restrictive measures, in its efforts to mitigate the spread of COVID-19 within the country.

On March 11, 2020, the World Health Organization designated COVID-19 as a global pandemic. Governments around the world have mandated, and in some areas continue to introduce, orders to slow the transmission of the virus, including but not limited to shelter-in-place orders, quarantines, significant restrictions on travel, as well as work restrictions that prohibit many employees from going to work. Uncertainty with respect to the economic effects of the pandemic has introduced significant volatility in the financial markets.

To the extent that COVID-19 continues or worsens, including challenges arising from the emergence of new variants of COVID-19, governments may extend ongoing restrictions, reimplement previous restrictions or impose additional restrictions. The result of COVID-19 and those restrictions have resulted, and could continue to result, in a number of adverse impacts to our business, including but not limited to additional disruption to the economy and consumers' willingness and ability to spend, temporary or permanent closures by businesses that consume our products, such as salons and spas, additional work restrictions, and supply chains being interrupted, slowed, or rendered inoperable. As a result, it may be challenging to obtain and process raw materials and for supply chains to support our business needs, and individuals could become ill, quarantined, or otherwise unable to work and/or travel due to health reasons or governmental restrictions. Also, governments may impose other laws, regulations or taxes which could adversely impact our business, financial condition or results of operations. Further, if our customers' businesses or incomes are similarly affected, they might delay or reduce purchases from us. The potential effects of COVID-19 also could impact us in a number of other ways including, but not limited to, reductions to our profitability, laws and regulations affecting our business, the availability of future borrowings, the cost of borrowings, and credit risks of our customers and counterparties.

Given the evolving health, economic, social, and governmental environments, the potential impact that COVID-19 could have on our business remains uncertain and could be significant.





Results of Operations

For the Nine months Ended February 28, 2023 Compared to the Nine months Ended February 28, 2022

Sales for the nine months ended February 28, 2023 and 2022 were $16,625,818 and $1,809,472, respectively. Sales for the nine months ended February 28, 2023 increased by $14,816,346 or 819% over the same comparable period in 2022, primarily due to the acquisition of the hearing protection and hearing enhancement business, pursuant to the Asset Purchase Agreement. $15,419,633 or 93% of our total sales were from the hearing protection and hearing enhancement business, during the nine months ended February 28, 2023.





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Cost of sales consisted primarily of cost of product, freight-in costs, distribution and merchant fees. Cost of sales for the nine months ended February 28, 2023 and 2022 was $4,085,645 and $611,305, respectively. Cost of sales as a percentage of sales for the nine months ended February 28, 2023 and 2022 was 25% and 34%, respectively. Cost of sales as a percentage of sales decreased in 2023 for the respective period as compared to the same comparable period in 2022, which was primarily due to the acquisition of the new business with higher profit margins.

Gross profit for the nine months ended February 28, 2023 and 2022 was $12,540,173 and $1,198,167, respectively. Gross profit as a percentage of sales for the nine months ended February 28, 2023, was 75% as compared to 66% for the same comparable period in 2022. The increase in gross profit for the nine months ended February 28, 2023 was primarily attributable to the acquisition of the new business with higher profit margins.

Operating expenses consisted of marketing and selling expenses, professional and consulting fees, compensation to employees and other general and administrative expenses. Operating expenses for the nine months ended February 28, 2023 and 2022 were $11,139,189 and $1,315,379, respectively. Operating expenses for the nine months ended February 28, 2023, increased in amount by $9,823,810 or 747% over the comparable period in 2022. This increase was primarily due to the costs related to the new business which was acquired during the nine months ended February 28, 2023. Operating expenses as a percentage of sales for the nine months ended February 28, 2023 and 2022 were 67% and 73%, respectively.

Other income (expense) consisted of gain on debt forgiveness, interest income, interest expense and other finance charges. Interest income for the nine months ended February 28, 2023 and 2022 was $13,262 and $28, respectively. Interest expense and finance changes for the nine months ended February 28, 2023 and 2022 were $4,927 and $4,968, respectively, primarily due to interest expense related to business credit card financing charges. The Company recognized $50,500 and $35,000 as gain on debt forgiveness during the nine months ended February 28, 2023 and 2022, respectively.

Provision for income taxes amounted to $395,344 and $0 for the nine months ended February 28, 2023 and 2022, respectively. The Company recorded a provision during the current period for the net income earned. The Company had net loss in the comparable period in the previous year, hence no provision for taxes was recorded.

As a result of the above, we reported a net income of $1,064,475 and a net loss of $87,152, for the nine months ended February 28, 2023 and 2022, respectively, an increase of $1,151,627.

For the Three months Ended February 28, 2023 Compared to the Three months Ended February 28, 2022

Sales for the three months ended February 28, 2023 and 2022 were $5,656,461 and $476,384, respectively. Sales for the three months ended February 28, 2023 increased by $5,180,077 or 1,087% over the same comparable period in 2022, primarily due to the acquisition of the hearing protection and hearing enhancement business, pursuant to the Asset Purchase Agreement. $5,354,246 or 95% of our total sales were from the hearing protection and hearing enhancement business, during the three months ended February 28, 2023.

Cost of sales consisted primarily of cost of product, freight-in costs, distribution and merchant fees. Cost of sales for the three months ended February 28, 2023 and 2022 was $1,437,976 and $134,609, respectively. Cost of sales as a percentage of sales for the three months ended February 28, 2023 and 2022 was 25% and 28%, respectively. Cost of sales as a percentage of sales, for the three months ended February 28, 2023 was comparable to the same period in 2022.

Gross profit for the three months ended February 28, 2023 and 2022 was $4,218,485 and $341,775, respectively. Gross profit as a percentage of sales for the three months ended February 28, 2023, was 75% as compared to 72% for the same comparable period in 2022. Gross profit as a percentage of sales for the three months ended February 28, 2023 was comparable to the same period in 2022.

Operating expenses consisted of marketing and selling expenses, professional and consulting fees, compensation to employees and other general and administrative expenses. Operating expenses for the three months ended February 28, 2023 and 2022 were $4,001,897 and $439,276, respectively. Operating expenses for the three months ended February 28, 2023, increased in amount by $3,562,621 or 811% over the comparable period in 2022. This increase was primarily due to the costs related to the new business which was acquired during the nine months ended February 28, 2023. Operating expenses as a percentage of sales for the three months ended February 28, 2023 and 2022 were 71% and 92%, respectively. The decrease in operating expenses as a percentage of sales for the three months ended February 28, 2023, was primarily due to better cost controls.




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Other income (expense) consisted of gain on debt forgiveness, interest income, interest expense and other finance charges. Interest income for the three months ended February 28, 2023 and 2022 was $6,721 and $10, respectively. Interest expense and finance changes for the three months ended February 28, 2023 and 2022 were $1,714 and $1,823, respectively, primarily due to interest expense related to business credit card financing charges.

Provision for income taxes amounted to $59,547 and $0 for the three months ended February 28, 2023 and 2022, respectively. The Company recorded a provision during the current period for the net income earned. The Company had a net loss in the comparable period in the previous year. As a result, no provision for taxes was recorded.

As a result of the above, we reported a net income of $162,048 and a net loss of $99,314 for the three months ended February 28, 2023 and 2022, respectively, an increase of $261,362.

Liquidity and Capital Resources

We are an emerging growth company and are currently engaged in our product sales and development. We have an accumulated deficit and have incurred operating losses in the past. We currently expect to earn net income during the current fiscal year 2023. We believe our current cash balances, coupled with anticipated cash flow from operating activities, will be sufficient to meet our working capital requirements for at least one year from the date of issuance of the accompanying consolidated financial statements. We intend to continue to control our cash expenses as a percentage of expected revenue on an annual basis and thus may use our cash balances in the short-term to invest in revenue growth. As a result of the acquisition of Axil's assets, we have generated and expect we will continue to generate sufficient cash for our operational needs, including any required debt payments, for at least one year from the date of issuance of the accompanying consolidated financial statements. Management is focused on growing the Company's existing products offering, as well as its customer base, to increase its revenues. The Company cannot give assurance that it can increase its cash balances or limit its cash consumption and thus maintain sufficient cash balances for its planned operations or future acquisitions. Future business demands, including those resulting from the purchase of Axil's assets in June 2022, will likely lead to cash utilization at levels greater than recently experienced. We have recently raised capital through the sale of our Common Stock and may need or choose to raise additional capital in the future. However, the Company cannot provide any assurance that it will be able to raise additional capital on acceptable terms, or at all. Subject to the foregoing, management believes that the Company has sufficient capital and liquidity to fund its operations for at least one year from the date of issuance of the accompanying unaudited consolidated financial statements.





Cash Flows

Operating Activities

Net cash flows provided by operating activities for the nine months ended February 28, 2023 was $2,319,976, attributable to a net income of $1,064,475, depreciation and amortization of $66,944, provision for bad debts of $13,782, stock based compensation expense of $155,067, gain on settlement of debt of $50,500, and net change in operating assets and liabilities of $1,070,209 primarily due to an increase in accounts receivables, increase in prepaid expenses, increase in security deposit offset by a decrease on inventory, an increase in accounts payable, increase in other current liabilities and increase in contract liabilities. Net cash flows used in operating activities for the nine months ended February 28, 2022 was $90,873, attributable to a net loss of $87,152, depreciation of $6,603, provisions for bad debt of $3,012, gain on debt forgiveness of $35,000 and net change in operating assets and liabilities of $21,665, primarily due to decrease in accounts receivable and inventory, offset by a decrease in accounts payable and accrued expenses, customer deposits and an increase in prepaid expenses.





Investing Activities

Net cash flows provided by investing activities for the nine months ended February 28, 2023 and 2022 was $1,000,764 and $0 respectively, attributable to the cash received from acquisition of business during the nine-month period ended February 28, 2023, partially offset by the purchase of property and equipment during the same period.

Financing Activities

Net cash flows provided by financing activities for the nine months ended February 28, 2023 and 2022, amounted to $485,861 and $39,881, respectively. For the nine months ended February 28, 2023, we raised capital of $447,850 pursuant to private placements of shares of Common Stock, we received $63,008 in related party loans, we repaid $22,797 towards the EIDL loan and insurance financing and we repaid $2,200 towards equipment financing. For the nine months ended February 28, 2022, we received $35,000 in COVID-19 related grants, we received advances from a related party of $7,356 and repaid $2,475 towards equipment financing.





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As a result of the activities described above, we recorded a net increase in cash of $3,806,601 for the nine months ended February 28, 2023 and a decrease in cash of $50,992 for the nine months ended February 28, 2022.

As of February 28, 2023, we had the following secured loans outstanding, both of which were administered pursuant to the CARES Act: an Economic Injury Disaster Loan ("EIDL") in the principal amount of $150,000 of which $148,609 remains outstanding and a loan received pursuant to the PPP in the amount of $6,300. The Company has paid two installments on the EIDL loan, but no installment of the PPP loan has been paid, and as of February 28, 2023 and currently, both loans are in default.

We are dependent on our product sales to fund our operations and may require additional capital in the future, such as pursuant to the sale of additional Common Stock or of debt securities or entering into credit agreements or other borrowing arrangements with institutions or private individuals, to maintain operations, which may not be available on favorable terms, or at all, and could require us to sell certain assets or discontinue or curtail our operations. If the current equity and credit markets deteriorate, it may make any necessary debt or equity financing more difficult, more costly and more dilutive. In addition, pursuant to a voting agreement, effective June 16, 2022 as amended effective November 7, 2022, with Axil and Intrepid Global Advisors, we are subject to certain limitations on our ability to sell our capital stock until June 2024. Our officers and directors have made no written commitments with respect to providing a source of liquidity in the form of cash advances, loans, and/or financial guarantees. There can be no assurance that we will be able to raise capital for our operations on favorable terms, or at all. We have not located any sources for additional funds and may not be able to do so in the future. We expect that we will seek additional financing in the future but may not be able to obtain additional capital when needed or at all, particularly if certain unfavorable economic and market conditions, such as inflation and the impacts of COVID-19 pandemic and supply chain disruptions, persist or worsen and intensify risks of a potential recession or other economic downturn. Failure to secure any necessary financing in a timely manner and on favorable terms could have a material adverse effect on our growth strategy, financial performance and stock price and could require us to delay or abandon our business plans. If we are unsuccessful at generating sufficient funds, for whatever reason, to fund our operations, we may be forced to cease operations and may be required to seek protection from creditors under applicable bankruptcy laws.

Off-Balance Sheet Arrangements

As of February 28, 2023, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.

Critical Accounting Policies and Use of Estimates

The preparation of condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make a number of estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Such estimates and assumptions affect the reported amounts of expenses during the reporting period. On an ongoing basis, we evaluate estimates and assumptions based upon historical experience and various other factors and circumstances. We believe our estimates and assumptions are reasonable in the circumstances; however, actual results may differ from these estimates under different future conditions.

We believe that the estimates and assumptions that are most important to the portrayal of our financial condition and results of operations, in that they require the most difficult, subjective or complex judgments, form the basis for the accounting policies deemed to be most critical to us. These critical accounting policies relate to revenue recognition, impairment of intangible assets and long-lived assets, inventory, stock compensation, and evaluation of contingencies. We believe estimates and assumptions related to these critical accounting policies are appropriate under the circumstances; however, should future events or occurrences result in unanticipated consequences, there could be a material impact on our future financial condition or results of operations.

See the footnotes to our unaudited consolidated financial statements for the nine months ended February 28, 2023 and 2022, included with this Quarterly Report on Form 10-Q for additional discussion of our critical accounting policies and use of estimates.




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