AuMake International Limited's new online platform has been developed with its strategic technology partner, Jiezhou Technology Co, Ltd, (part-owned by Ant Financial Services Group) and features the latest e-commerce trends initially offered via the WeChat store. Android/IOS apps and website interfaces will be added in the near future. Aumake will embed its existing 40,000+ user database into the new platform, enabling analysis of users' spending behaviour and more effective direct marketing promotion. Popular social e-commence capabilities including store-in-store, group buying, short-form video, gamification and peer-to-peer review content will also be added. Aumake will securely retain all customer data on the platform. Aumake's social e-commerce marketplace will provide an Australian-based, culturally aligned online platform that enables Australian brands to leverage Asian influencer social networks to target local and offshore Chinese consumers. Asian influencers are able to independently communicate and endorse the quality and provenance of Australian brand's products, rather than relying on existing retail and traditional marketing models where a brand story is normally heavily diluted.