The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other's advertisers providing consumers access to more comprehensive and relevant information.
"Cross distribution of advertisers across YELLOWPAGES.COM and
SUPERPAGES.COM creates even greater value for each company's advertisers,"
said
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
"The goal of local search has always been to provide consumers with
relevant advertising choices and together, both companies are taking this to
the next level by generating more traffic and quality leads creating
tremendous value for our advertisers," said
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in
About Idearc Inc.
Idearc Inc. (OTC: IDAR) (http://www.idearc.com/) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R) (http://www.superpages.com/), Superpages Mobile(SM) (http://www.superpages.com/mobile/), Superpages Mobile(SM) for BlackBerry(R) (http://www.superpages.com/mobile/), Switchboard.com (http://www.switchboard.com/), LocalSearch.com(SM) (http://www.localsearch.com/), Verizon(R) Yellow Pages (http://www.idearcmedia.com/), Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories (http://www.idearcmedia.com/), FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, and Solutions on the Move(TM) and Solutions Direct(TM) (http://www.idearcmedia.com/products/other/directmail.jsp) direct mail packages. For more information, visit http://www.idearc.com.
SOURCE AT&T Inc.