Segrate, 24 January 2012 - Mondadori has signed an
agreement for the publication of Grazia South Africa with
Media24, the leading publisher in Africa in the business
and consumer magazines market.
This launch extends the reach of the Grazia International
Network for the first time with an edition also in this
continent.
John Relihan, chief executive of Media24 declared:
"Grazia has become a global brand and we believe it
can have the same level of success in South Africa as it
has had in other countries. We are delighted to embark on
this new adventure with a partner like Mondadori,"
Relihan concluded. Liezl de Swardt, general manager of
Media24's Women's Interest division, explained:
"The first edition of Grazia was published in 1938 and
since then the magazine has become one of the key brands in
fashion, and a leader in the women's weekly market at
an international level".
"Grazia South Africa will be the first on the African
continent," declared Zeno Pellizzari, head of
Mondadori's International Activities. "We are very
proud to be working with Media24 and with this launch we
are sure that we will have a decisive impact on the
competitive scenario in South Africa, just as we've had
in France, the UK, Germany, China, Russia and
Holland," Pellizzari concluded.
The weekly Grazia South Africa will be characterized by the
usual 'easy chic' formula that distinguishes the
Grazia brand around the world: fashion, news and
celebrities, enhanced with international trends and local
style and tendencies.
Media24
Media24, is Africa's leading publishing group, with its
principal activities in the south of the continent. It is
the biggest magazine publisher and one of the most
important players in the newspaper sector, as well as
operating as a printer and distributor of magazines and
digital content.