Arctic Blue Beverages participated in the Norex Grand Tasting event, held on September 25th in Helsinki. Norex Selected Brands Oy has been Arctic Blue Beverages’ distributor in Finland since the beginning of 2023 and is an important partner for the Company. The annual event is a significant occasion for Norex to introduce and showcase their diverse product portfolio and partners for visitors from Alko, the HoReCa field and media.

The Grand Tasting event 2023 presented an impressive array of more than 400 products, spanning both small and large producers, encompassing family-run enterprises and prominent industry chains. This year, the number of visitors surpassed expectations and over 600 people came to taste and learn about the products. Tomas Lönnberg, CEO of Norex Selected Brands Oy, highlights the event’s goal to bring people together: “In addition to showcasing the products, we want to introduce the people behind them.”

Sebastian Pinomaa, Head of Nordic Sales at Arctic Blue Beverages, reflects on the crucial partnership with Norex and the importance of the event for the Company: “We have had a successful year so far together with Norex Selected Brands Oy, working tightly together to grow our product presence around the country. These kinds of events are valuable especially in order to form personal connections and reach out to a wide range of HoReCa people, off-trade and other key customers.”

Sara Käld, Marketing Manager at Arctic Blue Beverages continues: “Arctic Blue Gin Rose was the product that attracted most attention and I think it’s safe to say that the drink Rose & Tonic has the potential to become a real hit. The natural flavour is something new and interesting, and many appreciated that it’s not too sweet. Arctic Blue Laku also caught the eye of many visitors who were eager to taste it. For us, the event is not only about showcasing our products, but also about getting input and feedback from industry professionals. It was a really inspiring day!”

For more information please contact

Valtteri Eroma, CEO
Phone: +358 44 531 3950
Email: valtteri.eroma@arcticbluebeverages.com

Stella Westerlund, Manager of investor relations and corporate communications
Phone: +358 45 110 9455
Email: stella.westerlund@arcticbluebeverages.com

The company’s Certified Adviser is Eminova Fondkommission AB | +46 8-684 211 10 | adviser@eminova.se

About Us

Arctic Blue Beverages AB is a Nordic beverage company whose best-known products are the multi-award winning Arctic Blue Gin, Arctic Blue Gin Navy Strength and the world’s first dairy-free gin-based oat liqueur, Arctic Blue Oat. The company invests heavily into international export and its products are sold in Finland, Sweden, Japan, Australia and more than a dozen other countries. For more information, visit Arctic Blue Beverages webpage https://arcticbluebeverages.com

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Sara Käld, Marketing Manager

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Showcasing Arctic Blue Beverages’ product portfolio at Norex Grand Tasting 2023

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