Arcelik : First in the world! Arçelik VUX, the Technology of the Future Eliminating the Need for a Keypad

Having been deemed worthy of the most prestigious design awards of the world since the day it was designed, Arçelik VUX (Virtual User eXperience) breaks new ground in kitchens with the virtual user experience it offers. Kenan Doğulu and Beren Saat appeared in front of the cameras for the commercial film of Arçelik VUX that was developed as the technology of the future. VUX, a first in the world, will be available in Arçelik stores soon.

Moving the technology used in touch screens, usage of which are ever increasing, one step ahead, VUX breaks a new ground and eliminates the need for a keypad completely. VUX furthers the kitchen experience to a completely different dimension with the virtual control panel with a projector, interactive interface icons and ability to control different products from a single panel. The virtual control panel can be displayed on different parts of the countertop according to the user's needs. Hood, hob and dishwasher interact with one another through a single interface and can be controlled easily.

Preparing kitchens for the future with the virtual user experience it offers, VUX (Virtual User eXperience) has been granted the most prestigious design awards of the world since the first day it was designed. It won various awards such as IF Design, German Design, UX Design, A Design and most recently, it was ranked first in the 'Kitchen' category and received the grand award at Elle Decor International Design Awards (EDIDA).

In the new commercial film of Arçelik's advertising campaign 'Do it with Love', Kenan Doğulu and Beren Saat, as a couple, experienced the future technology Arçelik VUX for the first time and cooked delicious meals together, with love. Directed by the English director Adrian Moat, the film was hosted at Orion Studios, shot in one day. The remix composed exclusively for the VUX film bears Ozan Doğulu's signature.

Developed as the technology of the future and a first in the world, VUX will be offered to the consumers in Arçelik stores soon.

Credits:

Advertiser: Arçelik A.Ş.
Advertisement Agency: Y&R ISTANBUL
Contacts of Advertiser: Tülin Karabük, Mehmet Tüfekçi, Özlem Akbayır, Derya Ertürk İnsel, Simge Girit
Creative Director: Can Pehlivanlı
Creative Director of Authors: Emre Kuzuoğlu
Head of Creative Group: Yakup Ayan
Creative Team: Kadir Özdemir, Özhan Karaçam, Serdar Güngör, Eren Altuniş
Customer Relations: Gökhan Alacahanlı, Begüm Cillov Kılıç, Zeynep Kızılcan, Merve Kandiş
Strategic Planning: Yeda Beraldo, Dilek Çağlıaltuncu Terliksiz
Production Director: Okan Cezayirli
Producer: Merve Evirgen
Media Planning/Procurement: Mindshare
Producer - Director: Film Bahçesi - Adrian Moat
Post-Production: Sinefekt / Dijital Panorama
Photos of Beren Saat-Kenan Doğulu: Nihat Odabaşı
Music: Kenan Doğulu & Ozan Doğulu

Channel: Cinema, internet, radio, magazine