The free tool allows businesses of all sizes to customize the way their information appears across Apple apps
Apple Business Connect is a new, free tool that allows businesses to customize their location place cards with beautiful images, key information, and special promotions.
Apple today introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.
"We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more," said Eddy Cue, Apple's senior vice president of Services. "Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day."
A Walgreens place card in Chicago is shown in Apple Maps.
A person's transaction history at La Colombe is shown in Wallet.
The San Francisco Zoo's place card is shown in a Messages conversation.
Information in the Maps place card appears to more than a billion Apple users across Siri, Wallet, and Messages, and other apps.
Information in the Maps place card appears to more than a billion Apple users across Siri, Wallet, and Messages, and other apps.
Information in the Maps place card appears to more than a billion Apple users across Siri, Wallet, and Messages, and other apps.
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Improving Customer Engagement in Apple Maps
With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.
Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more. Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be available to businesses globally in coming months.
Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com, or reserving a spot for dinner with OpenTable, and more, with just a tap.
The place card for the Ace Hotel & Swim Club in Palm Springs is shown.
A place card is shown for a Walmart location.
With Business Connect, businesses can present customers with offers and incentives and highlight actions for them to take directly from the Maps place card.
With Business Connect, businesses can present customers with offers and incentives and highlight actions for them to take directly from the Maps place card.
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Registering for Business Connect
Business owners can use their existing Apple ID - or create a new Apple ID - to register for Business Connect at the self-service website from any desktop or laptop computer. Once a business has logged in and Apple has verified their business, they can claim their location(s) and begin updating and personalizing their place card, all for free.
For businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext.
Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
Apple Tools for Small Businesses
Apple designed Business Connect with small businesses in mind, offering them the same access and ability to customize their digital presence as global brands. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone - which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone - and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage.
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January 11, 2023
UPDATE
Introducing Apple Business Connect
The free tool allows businesses of all sizes to customize the way their information appears across Apple apps
Apple today introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.
"We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more," said Eddy Cue, Apple's senior vice president of Services. "Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day."
Improving Customer Engagement in Apple Maps
With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.
Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more. Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be available to businesses globally in coming months.
Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com, or reserving a spot for dinner with OpenTable, and more, with just a tap.
Registering for Business Connect
Business owners can use their existing Apple ID - or create a new Apple ID - to register for Business Connect at the self-service website from any desktop or laptop computer. Once a business has logged in and Apple has verified their business, they can claim their location(s) and begin updating and personalizing their place card, all for free.
For businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext.
Apple Tools for Small Businesses
Apple designed Business Connect with small businesses in mind, offering them the same access and ability to customize their digital presence as global brands. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone - which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone - and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage.
Press Contacts
Julia Schechter
Apple
ja_schechter@apple.com
Fay Sliger
Apple
fsliger@apple.com
(669) 227-0877
Apple Media Helpline
media.help@apple.com
(408) 974-2042
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Press Contacts
Julia Schechter
Apple
ja_schechter@apple.com
Fay Sliger
Apple
fsliger@apple.com
(669) 227-0877
Apple Media Helpline
media.help@apple.com
(408) 974-2042
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Apple Inc. published this content on 11 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 January 2023 15:05:07 UTC.
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