American Eagle Outfitters, Inc. and Aila Technologies Showcases Smart Shopping Experience at NRF 2019
January 10, 2019 at 02:00 pm
Share
American Eagle Outfitters, Inc. and Aila Technologies are showcasing the American Eagle brand’s new interactive fitting room technology at NRF 2019 Retail’s Big Show this week. As part of AEO Inc.’s ongoing initiative to elevate customers’ in-store experiences, this new interactive fitting room experience has been launched in several American Eagle stores around the United States, including Boston, Las Vegas and San Francisco. Mounted in each fitting room, Aila’s Interactive Kiosk powers custom-built software that allows shoppers to easily scan items on a sleek, iOS-based device. Shoppers can immediately see and request other available sizes and styles, receive product recommendations, view running cart totals, email information to themselves or potential gift givers and more all without ever leaving the fitting room. Store associates receive notifications and can quickly deliver any other pieces the shopper wants to try on. In addition to providing an all-in-one solution delivering an intuitive user experience, the technology also addresses concerns such as device security, loss prevention, customer privacy and ease of integration. With Aila’s proprietary technology, AEO is creating an exceptional customer experience, while gaining invaluable insight into shopping behaviors. Aila’s intuitive scanning technology has driven notable improvements in American Eagle’s customer engagement when compared to non-scanning fitting rooms. AEO plans to expand the interactive fitting room experience to more stores in 2019.
American Eagle Outfitters, Inc. is a global specialty retailer. The Company offers clothing, accessories and personal care products under its American Eagle and Aerie brands. The Company operates through two segments: American Eagle and Aerie. American Eagle is an American jeans and apparel brand. Aerie is a lifestyle brand offering intimates, apparel, activewear, and swim collections. OFFLINE by Aerie offers a complete collection of activewear and accessories. The Company sells its products directly to consumers through its retail channel, which includes its stores and concession-based shops-within-shops. It operates stores in the United States, Canada, Mexico, and Hong Kong. The Company has license agreements with third parties to operate American Eagle and Aerie stores and online marketplace businesses throughout Asia, including India, Europe, Latin America, and the Middle East. The Company also operates Todd Snyder New York (Todd Snyder), a premium menswear brand.