Albertsons Companies, Inc. announced its first Albertsons Cos. Innovation Launchpad competition in search of small and independent brands representing emerging food, beverage and pet products. With this competition, Albertsons Cos.

is giving new, innovative businesses the opportunity to apply and compete live at the Natural Products Expo West in California on Mar. 8. A panel of judges will evaluate 60 applicants presenting products that reflect growing consumer interest in areas such as low sugar or carb, all-natural, plant-based products, functional beverages, global flavors, healthy prepared meals and premium pet items. The top three winners will receive prizes valued at $170,000 including cash, services and industry recognition. The top winners will be considered for distribution in Albertsons Cos.

banner stores including Albertsons, Safeway, Jewel-Osco, Shaw's, ACME, Pavilions, Kings Food Markets, Balducci's Food Lovers Market and Market Street.