Lederne signs with Agillic for more personalised and data-driven marketing communication. Lederne aims to look after employee interest and help the employees be on the right track in the modern day labour market. While providing legal assistance, advisory, professional networking & training to their members, Lederne aims to be more personalised in their communication for a better member experience.

They were therefore looking for a Marketing Automation platform that could help them improve customer journeys for their members. With the goal of finding a Marketing Automation platform that could contribute to seamless and automated communication, "Discovery and Design" work has been carried out - a process where Agillic Gold Partner Bas investigated together with Lederne which parameters were important to improve communication. After Discovery and Design, all agreed that Agillic, with its best of breed platform driven by data and insight was the optimal choice of Marketing Automation platform.