Aditya Birla Capital Limited appointed Ammar Millwala as Head - Integrated Media. He was earlier Partner at Mindshare. Sources have confirmed the development to exchange4media.

He joined Mindshare as Partner in April 2022. At Mindshare, Millwala was leading traditional and digital investments for Disney Star. Prior to that, he was with IdeateLabs as Vice President, Media.

In his new role, Millwala will lead traditional and digital media for Aditya Birla Capital Limited. His focus will be on driving efficiencies and effectiveness of media investments of Aditya Birla Capital and its subsidiaries.