ACC Limited is all set to bring a new dimension to the building materials industry by launching `ACC ECOMaxX' in Mumbai and various other locations in the coming few days. It is an expert range of green concrete solution aimed towards building a sustainable future through conscious green construction. ACC ECOMaxX is the industry's broadest range of green concrete solutions, with 30% to100% lower embodied carbon content compared to a reference concrete designed with OPC.

The products are developed using a Unique Green Ready Mix Technology that allows maximising green impact by reducing CO2 emissions by up to 100%. The innovative product range uses CO2 reduced binders and is manufactured with optimised mix design to enhance durability and finish. ACC ECOMaxX is a high performance, expert green concrete solution designed to contribute towards the sustainable construction needs of Contractors, Developers, Engineers and Architects and Individual Home Builders.

There is a high demand for these products as India moves towards the new era of circular construction. The company has been a pioneer in this field by catalysing innovation and technology through this green concrete. ACC ECOMaxX offers a variety of products with lower embodied carbon content.

Consumers have the option to select the level of environmental impact they wish to create from the broad spectrum of products: ACC ECOMaxX: Concrete with 30% to 50% lower embodied carbon content compared to standard OPC offering; ACC ECOMaxX PLUS: Technically more versatile product that offers substantially higher reduction than the general standards accessible in a given market, with a CO2 reduction level between 50% to70%; ACC ECOMaxX PRO: This product maximises the technical potential and pushes the boundaries of its technical know-how offering a top-tier product with a CO2 reduction of more than 70%; ACC ECOMaxX ZERO: This unique product offers a complete carbon-neutral concrete solution. The Mumbai Coastal Road Project, for instance, has maximised its green impact with ACC ECOMaxX by saving 3,447 tonnes of CO2 emissions compared to conventional concrete.