GUANGZHOU, China, Aug. 9, 2012 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading and fast growing national economy hotel chain based in China, today announced its unaudited financial results for the second quarter 2012.

Second Quarter 2012 Financial Highlights


    --  Total net revenues for the second quarter 2012 increased by 27.3%
        year-over-year to RMB632.7 million (US$99.6 million)[2].
    --  Income from operations for the second quarter 2012 was RMB76.2 million
        (US$12.0 million), a 36.3% year-over-year increase compared to RMB55.9
        million in the second quarter 2011. Non-GAAP income from operations for
        the quarter was RMB82.1 million (US$12.9 million), compared to RMB67.0
        million for the same period in 2011.
    --  EBITDA for the second quarter 2012 was RMB158.9 million (US$25.0
        million), an increase of 35.6% year-over-year from RMB117.2 million for
        the same period in 2011. Adjusted EBITDA for the quarter was RMB164.8
        million (US$25.9 million), an increase of 28.4% year-over-year. EBITDA
        margin was 25.1% compared to 23.6% in the same period in 2011. Adjusted
        EBITDA margin was 26.0%, compared to 25.8% in the prior year period.
    --  Net income attributable to the Company's ordinary shareholders was
        RMB55.6 million (US$8.7 million), a 23.3% year-over-year increase
        compared to RMB45.1 million for the same period in 2011. Non-GAAP net
        income attributable to the Company's ordinary shareholders was RMB61.4
        million (US$9.7 million), representing a year-over-year increase of
        9.5%.
    --  Basic and diluted earnings per ADS[3] were RMB1.11 (US$0.18) and RMB1.11
        (US$0.17), respectively. Non-GAAP basic and diluted earnings per ADS
        were RMB1.23 (US$0.19) and RMB1.22 (US$0.19), respectively.
    --  Net operating cash inflow was RMB189.5 million (US$29.8 million),
        compared to RMB132.8 million in the same period in 2011.

Second Quarter 2012 Operational Highlights


    --  Added 88 net hotels, comprising 18 net leased-and-operated hotels and 70
        net managed hotels in the second quarter 2012.
    --  As of June 30, 2012, 7 Days Group had 1,132 hotels in operation,
        consisting of 435 leased-and-operated hotels and 697 managed hotels,
        representing a total of 112,631 rooms covering 168 cities.
    --  As of June 30, 2012, there were a total of 226 hotels in the pipeline,
        including 50 leased-and-operated hotels under conversion and 176 managed
        hotels contracted but not yet opened.
    --  For the second quarter 2012, occupancy rates for leased-and-operated
        hotels, managed hotels and all hotels were 86.8%, 83.0% and 84.6%,
        respectively, compared to 91.1%, 83.8% and 87.5%, respectively, in the
        second quarter 2011. The year-over-year decrease in occupancy rates was
        mainly due to the higher number of new hotels in operation compared to
        the prior year period. RevPAR[4] for leased-and-operated hotels was
        RMB145.1 in the second quarter 2012, compared to RMB152.4 in the same
        period in 2011. RevPAR for managed hotels for the period was RMB130.9 in
        the second quarter 2012, compared to RMB129.7 for the same period in
        2011.
    --  As of June 30, 2012, the number of 7 Days Club members was over 43.8
        million, a 91.3% increase from 22.9 million as of June 30, 2011.

Recent Business Developments:

Mr. Yuezhou Lin, 7 Days Group's Chief Executive Officer and Director, commented, "As announced during the second quarter 2012, we have begun to implement the strategy to increase emphasis towards our managed hotel portfolio to maximize our growth opportunities in China's expanding economy hotel industry. By adopting a more asset-light growth strategy, we are leveraging our leading hotel operating platform, best-in-class proprietary e-Commerce system and industry leading loyalty program to take advantage of the lower risk, less capital intensive and more profitable nature of the managed hotel business model. We believe that this approach will allow us to deliver increasing profitability and stronger free cash flow over time. With a robust pipeline of managed hotels contracted but not yet opened, and continuing strong demand from prospective managed hotel partners, we remain confident in our ability to deliver sustainable earnings growth in the coming quarters and beyond."

Second Quarter 2012 Unaudited Financial Results

Gross revenues. Gross revenues for the second quarter of 2012 were RMB671.1 million (US$105.6 million), representing a year-over-year increase of 27.1% from RMB528.1 million in the second quarter 2011.

Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for the second quarter 2012 amounted to RMB595.6 million (US$93.7 million), representing a 24.5% increase from RMB478.2 million in the second quarter 2011.

Gross revenues from managed hotels. Gross revenues from managed hotels for the second quarter of 2012 increased by 51.4% to RMB75.5 million (US$11.9 million) from RMB49.9 million in the same period in 2011, and increased by 29.8% from RMB58.2 million in the first quarter 2012. During the second quarter 2012, 70 net managed hotels were opened.

Total net revenues. Total net revenues for the second quarter of 2012 totaled RMB632.7 million (US$99.6 million), representing a year-over-year increase of 27.3% from RMB497.1 million in second quarter 2011, primarily resulting from the continued growth in the number of hotels in operation.

Hotel operating costs. Hotel operating costs for the second quarter of 2012 were RMB489.3 million (US$77.0 million), or 77.3% of total net revenues, compared with 77.0% of total net revenues in the second quarter 2011 and 85.6% of total net revenues in the first quarter 2012. Pre-opening expenses for the second quarter 2012 were RMB15.1 million (US$2.4 million), compared to RMB15.4 million in the first quarter of 2012.

Sales and marketing expenses. Sales and marketing expenses for the second quarter of 2012 were RMB18.9 million (US$3.0 million), or 3.0% of total net revenues, compared with 1.8% of total net revenues in the same period of 2011 and 2.3% in the first quarter 2012. The increase in sales and marketing expenses resulted from expanded promotional activities in the second quarter of 2012.

General and administrative expenses. General and administrative expenses for the second quarter 2012 were RMB48.3 million (US$7.6 million), or 7.6% of total net revenues, compared to RMB49.3 million, or 9.9% of total net revenues in the same period of 2011, and RMB42.8 million, or 7.9% of total net revenues in the first quarter of 2012. The decrease in general and administrative expenses was primarily a result of improved operating efficiency as well as the benefits of economies of scale.

Accordingly, total operating costs and expenses amounted to RMB556.5 million (US$87.6 million), representing 88.0% of total net revenues, compared to 88.7% of total net revenues in the same period of 2011 and 95.7% in the first quarter 2012.

Income from operations. Income from operations for the second quarter 2012 was RMB76.2 million (US$12.0 million), compared to RMB55.9 million in the second quarter 2011 and RMB23.3 million in the first quarter 2012. Non-GAAP income from operations was RMB82.1 million (US$12.9 million), compared to RMB67.0 million for the same period of 2011 and RMB32.2 million in the first quarter 2012.

EBITDA. EBITDA for the second quarter 2012 was RMB158.9 million (US$25.0 million), an increase of 35.6% year-over-year from RMB117.2 million for the same period in 2011. Adjusted EBITDA for the quarter was RMB164.8 million (US$25.9 million) an increase of 28.4% year-over-year. EBITDA margin was 25.1% compared to 23.6% in the same period in 2011. Adjusted EBITDA margin was 26.0% compared to 25.8% in the prior year period.

Interest expense. Interest expense for the second quarter 2012 was RMB7.0 million, (US$1.1 million) compared to RMB0.4 million for the same period of 2011 and RMB6.4 million in the first quarter 2012.

Income tax expense. Income tax expense for the second quarter 2012 was RMB21.3 million (US$3.4 million), compared to RMB15.6 million in the same period of 2011 and RMB7.3 million in the first quarter 2012.

Net income attributable to 7 Days Group Holdings Limited ordinary shareholders. Net income attributable to 7 Days Group Holdings Limited ordinary shareholders was RMB55.6 million (US$8.7 million) in the second quarter 2012, compared to RMB45.1 million in the second quarter 2011 and RMB19.0 million in the first quarter 2012.

Non-GAAP net income. Non-GAAP net income was RMB61.4 million (US$9.7 million), compared to Non-GAAP net income of RMB56.1 million for the second quarter 2011 and Non-GAAP net income of RMB27.8 million in the first quarter 2012.

Basic and diluted earnings per ADS. Basic and diluted earnings per ADS were RMB1.11 (US$0.18) and RMB1.11 (US$0.17), respectively, for the second quarter 2012, compared to basic and diluted earnings per ADS of RMB0.90 and RMB0.89, respectively, in the second quarter 2011 and basic and diluted earnings per ADS of RMB0.38 in the first quarter 2012. Non-GAAP basic and diluted earnings per ADS were RMB1.23 (US$0.19) and RMB1.22 (US$0.19), respectively, for the second quarter 2012, compared to non-GAAP basic and diluted earnings per ADS of RMB1.12 and RMB1.11, respectively, in the same period of 2011and basic and diluted earnings per ADS of RMB0.56 and RMB0.55, respectively, in the first quarter 2012.

Cash and pledged bank deposits. As of June 30, 2012, the Company had cash and pledged bank deposits of RMB615.6 million (US$96.9 million), representing a year-over-year increase of 88.7% from RMB326.3 million as of June 30, 2011.

Operating cash flow. Net operating cash inflow for the second quarter 2012 was RMB189.5 million (US$29.8 million), representing an increase of 42.7% from RMB132.8 million in the second quarter 2011.

Guidance

The Company expects to generate total net revenues in the range of RMB670 million to RMB685 million in the third quarter 2012. These forecasts reflect the Company's current and preliminary view, which is subject to change.

Conference Call

7 Days Group Holdings Limited senior management will host a conference call at 10:00 pm (Eastern) / 7:00 pm (Pacific) Thursday, August 9, 2012, which is 10:00 am (Beijing) on Friday, August 10, 2012 to discuss its second quarter 2012 financial results and recent business activity. The conference call may be accessed by calling the following numbers:


    China:                                      800 8190 121
    Hong Kong Toll Free:                         800 930 346
    Hong Kong:                                 852 2475 0994
    US Toll Free:                              1 866 5194004
    US New York:                              1 718 354 1231
    International:                              65 6723 9381
    Passcode:                        7Days

A live webcast of the conference call and replay will be available on the investor relations page of 7 Days Group's website at http://en.7daysinn.cn/.

A telephone replay will be available shortly after the call. The dial-in details are as follows:


    US:                                          1 866 214 5335
    International:                               61 2 8235 5000
    Conference ID number:                              11963228

About 7 Days Group Holdings Limited

7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

Use of Non-GAAP Financial Measures

To supplement 7 Days Group's unaudited financial results presented in accordance with U.S. GAAP, the Company has used the following non-GAAP measures defined as non-GAAP financial measures by the Securities and Exchange Commission (the "SEC") to report its financial results:


    --  Non-GAAP income from operations represents income from operations
        reported in accordance with GAAP, excluding share-based compensation
        expense.
    --  Non-GAAP net income represents net income reported in accordance with
        GAAP, excluding share-based compensation expense.
    --  Non-GAAP earnings per ADS represents non-GAAP net income divided by the
        number of ADS used in computing basic and diluted earnings per ADS.
    --  EBITDA represents net income reported in accordance with GAAP, adjusted
        for the effects of interest income and expense, provision for income
        tax, depreciation and amortization.
    --  Adjusted EBITDA represents EBITDA, excluding share-based compensation
        expense.

The Company believes EBITDA is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions, if any, and income taxes. In addition, 7 Days Group believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of its financial performance. Given the significant investments that 7 Days Group has made in the past in property and equipment, depreciation and amortization expense comprises a meaningful portion of its cost structure. 7 Days Group believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains the Company considers to be outside the ordinary course of its business. 7 Days Group also calculates Adjusted EBITDA excluding share-based compensation expense. The Company prepares its financial statements in accordance with GAAP and, accordingly, expenses its employee share options. Since share-based compensation expenses are non-cash expenses, the Company believes excluding them from its calculation of EBITDA allows it to provide investors with a more useful tool for assessing its operating and financial performance.

The use of EBITDA and Adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, such as property and equipment, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Each of these items should also be considered in the overall evaluation of its results. Additionally, EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of the Company's liquidity. The Company compensates for these limitations by providing the relevant disclosure of its depreciation and amortization, interest expense and interest income, income tax expense, capital expenditures, share-based compensation expense and other relevant items both in its reconciliations to the GAAP financial measures and in its consolidated financial statements, all of which should be considered when evaluating the Company's performance. The terms EBITDA and Adjusted EBITDA are not defined under GAAP, and EBITDA and Adjusted EBITDA are not measures of net income, operating income, operating performance or liquidity presented in accordance with GAAP. When assessing the Company's operating and financial performance, investors should not consider this data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with GAAP. In addition, the Company's EBITDA and Adjusted EBITDA may not be comparable to EBITDA or Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA and Adjusted EBITDA in the same manner as the Company does.

For reasons same to the use of EBITDA and Adjusted EBITDA described above, the Company has also reported net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis, excluding share-based compensation expenses in the relevant period. These non-GAAP operating measures are useful for understanding and assessing the Company's underlying business performance and operating trends and the Company expects to report net income, basic and diluted earnings per ADS and income from operations on a non-GAAP basis using a consistent method on a quarterly basis going forward.

7 Days Group believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing 7 Days Group's financial performance and liquidity and when planning and forecasting future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results for the periods set forth in the tables at the end of this release.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements and including, among other things, 7 Days Group's revenue guidance for the third quarter 2012 and business forecast for 2012, including the Company's hotel expansion plan, an increased focus on its portfolio of asset-light, profit-oriented managed hotels, its ability to offer consistent and high-quality accommodations and services at an affordable price, its ability to leverage the economies of scale and its ability to achieve strict cost controls and to deliver continued growth. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company's operating results for any period are impacted significantly by the mix of leased-and-operated hotels and managed hotels in its chain, causing the Company's operating results to fluctuate and making them difficult to predict.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence; uncertainties regarding the Company's ability to respond to competitive pressures; uncertainties regarding the Company's ability to manage its expected growth; uncertainties regarding the Company's ability to continue its growth and achieve profitability; risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding its ability to successfully and timely identify, secure or operate additional hotel properties. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2011 Annual Report on Form 20-F filed with the SEC on April 26, 2012, which is available on the SEC's website at www.sec.gov. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 8 of the Company's 2011 Annual Report on Form 20-F. The Company's results of operations for the second quarter 2012 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely be changed, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The financial information set forth above is unaudited and subject to adjustments. Adjustments to the financial statements may be identified when the annual financial statements are prepared and audit work is performed for the year end audit, which could result in significant differences from this unaudited financial information.

Contacts:

Investor Contact:

Vivian Chen, Investor Relations Director
7 Days Group Holdings Limited
+86-20-8922-5858
IR@7daysinn.cn

Investor Relations (HK):
Mahmoud Siddig, Managing Director
Taylor Rafferty
Tel: +852 3196-3712
7DaysInn@taylor-rafferty.com

Investor Relations (US):

Marc Raybin, Director
Taylor Rafferty
+1 (212) 889-4350
7DaysInn@taylor-rafferty.com

[1] Definition of Total transaction value: total room revenue from leased-and-operated hotels and managed hotels. The metric is highlighted as an indicator of the scale and reach of 7 Days' brands.

[2] The Company's reporting currency is Renminbi ("RMB"). The translation of amounts from RMB to United States Dollars is solely for the convenience of the reader. RMB amounts included in this press release have been translated into U.S. dollars at the exchange rate of June 30, 2012 as set forth in the H.10 statistical release of the Federal Reserve Board, which was US$1.00 = RMB6.3530. No representation is made that RMB amounts could have been, or could be, converted into U.S. Dollars at that rate or at any other rate on June 30, 2012.

[3] Each ADS represents 3 of the Company's ordinary shares.

[4] RevPAR represents revenue per available room.

-- FINANCIAL AND OPERATIONAL TABLES FOLLOW --

                                                                        7 Days Group Holdings Limited
                                                               Unaudited Consolidated Balance Sheet Information

                                                                                                 Quarter Ended
                                                                                                 -------------
                                                                                                            30/Jun/11           31/Mar/12           30/Jun/12
                                                                                             RMB' 000                  RMB' 000            RMB' 000            US$'000
                                                                                             --------                  --------            --------            -------
     ASSETS
     Current assets:
    Cash                                                                                                      320,133             466,556             614,588           96,740
    Pledged bank deposits                                                                                       6,167               3,054                 989              156
    Short-term investment                                                                                           -              60,000                   -                -
    Accounts receivable                                                                                         5,194               6,758               9,983            1,571
    Prepaid rent                                                                                              158,604             158,746             138,537           21,807
    Other prepaid expenses and current assets                                                                  54,266              56,059              57,017            8,975
    Hotel supplies                                                                                             39,761              46,826              46,141            7,263
    Amounts due from related parties                                                                                -                  71                  71               11
    Deferred tax assets                                                                                        21,795              19,978              22,177            3,491
                                                                                                               ------              ------              ------            -----
    Total current assets                                                                                      605,920             818,048             889,503          140,014
    Property and equipment, net                                                                             1,458,256           1,679,664           1,731,410          272,534
    Rental deposits                                                                                            60,091              79,091              85,012           13,381
    Land use right                                                                                             24,353              23,889              23,735            3,736
    Prepaid rent                                                                                               18,597              63,268              65,491           10,309
    Intangible assets, net                                                                                      1,504              29,374              28,323            4,458
    Goodwill                                                                                                      694              61,041              61,041            9,608
    Other non-current assets                                                                                   13,000                 500                 500               79
    Deferred tax assets                                                                                        24,239              53,287              57,086            8,986
                                                                                                               ------              ------              ------            -----
     Total assets                                                                                           2,206,654           2,808,162           2,942,101          463,105
                                                                                                            =========           =========           =========          =======
     LIABILITIES AND EQUITY
     Current liabilities:
    Accounts payable                                                                                          192,556             208,758             225,338           35,470
    Bills payable                                                                                              20,590              10,177               3,295              519
    Short-term bank loans                                                                                      18,000             342,993             284,301           44,751
    Accrued expenses and other payables                                                                       303,629             403,048             437,120           68,805
    Amounts due to related parties                                                                                  -               1,793               2,085              328
    Income taxes payable                                                                                       31,217              19,694              33,763            5,314
                                                                                                               ------              ------              ------            -----
     Total current liabilities                                                                                565,992             986,463             985,902          155,187
    Long-term bank borrowings                                                                                       -              26,930             106,388           16,746
    Accrued lease payments                                                                                    177,060             218,184             229,024           36,050
    Unfavorable lease contract liability                                                                            -               7,643               7,474            1,176
    Refundable deposits                                                                                        17,050              15,250              15,250            2,400
    Deferred revenue                                                                                            1,490                 748                 660              104
    Deferred rebate income                                                                                      6,520               6,350               6,175              972
    Borrowings from related parties                                                                             2,075               1,238               1,112              175
      Income taxes payable                                                                                          -               6,644               6,644            1,046
    Deferred tax liabilities                                                                                    1,233               3,039               3,128              492
                                                                                                                -----               -----               -----              ---
     Total liabilities                                                                                        771,420           1,272,489           1,361,757          214,348
                                                                                                              =======           =========           =========          =======
     Equity:
    Ordinary shares                                                                                           140,995             141,097             141,113           22,212
    Treasury stock                                                                                                  -                   -             (13,134)          (2,067)
    Additional paid-in capital                                                                              1,601,658           1,632,426           1,638,440          257,900
    Accumulated other comprehensive income                                                                      7,555                (475)                656              103
    Accumulated deficit                                                                                      (317,838)           (219,379)           (163,812)         (25,783)
                                                                                                             --------            --------            --------          -------
    Total Equity attributable to 7 Days Group Holdings Limited                                              1,432,370           1,553,669           1,603,263          252,365
    Noncontrolling interests                                                                                    2,864             (17,996)            (22,919)          (3,608)
                                                                                                                -----             -------             -------           ------
    Total equity                                                                                            1,435,234           1,535,673           1,580,344          248,757
                                                                                                            ---------           ---------           ---------          -------
    Total liabilities and equity                                                                            2,206,654           2,808,162           2,942,101          463,105
                                                                                                            =========           =========           =========          =======

                                                                                                            7 Days Group Holdings Limited
                                                                                             Unaudited Consolidated Statements of Operations Information

                                                                                                                                                             Quarter Ended
                                                                                                                                                             -------------
                                                                                                                                                          Jun 30             Mar 31            Jun 30
                                                                                                                                                                      2011              2012              2012
                                                                                                                                                         RMB'000            RMB'000           RMB'000           US$'000
                                                                                                                                                         -------            -------           -------           -------
     Total Revenues                                                                                                                                                528,097           577,639           671,080          105,632
     Leased-and-operated hotels                                                                                                                                    478,235           519,459           595,589           93,749
     Managed hotels                                                                                                                                                 49,862            58,180            75,491           11,883
     Less: Business tax and surcharges                                                                                                                             (30,982)          (32,612)          (38,350)          (6,037)
     Net revenues                                                                                                                                                  497,115           545,027           632,730           99,595

     Operating costs and expenses
     Hotel operating costs                                                                                                                                        (382,732)         (466,480)         (489,262)         (77,013)
    Rental expenses                                                                                                                                               (139,711)         (165,391)         (172,143)         (27,096)
    Staff cost                                                                                                                                                     (79,517)          (89,142)         (102,425)         (16,122)
    Depreciation and amortization                                                                                                                                  (56,712)          (73,021)          (75,776)         (11,928)
    Hotel supplies                                                                                                                                                 (23,167)          (24,468)          (34,405)          (5,416)
    Utilities                                                                                                                                                      (29,801)          (57,773)          (37,959)          (5,975)
    Other                                                                                                                                                          (53,824)          (56,685)          (66,554)         (10,476)
     Sales and marketing expenses                                                                                                                                   (9,196)          (12,459)          (18,896)          (2,974)
     General and administrative expenses                                                                                                                           (49,252)          (42,785)          (48,335)          (7,608)

     Total operating costs and expenses                                                                                                                           (441,180)         (521,724)         (556,493)         (87,595)
                                                                                                                                                                  --------          --------          --------          -------
     Income from operations                                                                                                                                         55,935            23,303            76,237           12,000

     Other income (expense)
     Interest income                                                                                                                                                 1,722             2,109             3,262              513
     Interest expense                                                                                                                                                 (353)           (6,385)           (6,978)          (1,098)
    Equity in income of an affiliate                                                                                                                                   130                 -                 -                -
                                                                                                                                                                       ---               ---               ---              ---
    Income before income taxes                                                                                                                                      57,434            19,027            72,521           11,415
    Income tax expense                                                                                                                                             (15,593)           (7,341)          (21,344)          (3,360)
                                                                                                                                                                   -------            ------           -------           ------
    Net income                                                                                                                                                      41,841            11,686            51,177            8,055
    Net income attributable to noncontrolling interest                                                                                                               3,215             7,283             4,390              691
                                                                                                                                                                     -----             -----             -----              ---
    Net income attributable to 7 Days Group Holdings Limited ordinary shareholders                                                                                  45,056            18,969            55,567            8,746
                                                                                                                                                                    ======            ======            ======            =====

     Basic earnings per ordinary share                                                                                                                                0.30              0.13              0.37             0.06
                                                                                                                                                                      ====              ====              ====             ====
     Diluted earnings per ordinary share                                                                                                                              0.30              0.13              0.37             0.06
                                                                                                                                                                      ====              ====              ====             ====
    Net income                                                                                                                                                      41,841            11,686            51,177            8,055
    Other comprehensive income (loss)
    Foreign currency translation adjustment, net of nil income tax                                                                                                  (4,014)             (805)            1,131              178

    Comprehensive income                                                                                                                                            37,827            10,881            52,308            8,233
    Less: comprehensive income attributable to noncontrolling interest                                                                                              (3,215)           (7,283)           (4,390)            (691)
                                                                                                                                                                    ------            ------            ------             ----
    Comprehensive income attributable to 7 Days Group Holdings Limited ordinary shareholders                                                                        41,042            18,164            56,698            8,924
                                                                                                                                                                    ======            ======            ======            =====


                                     7 Days Group Holdings Limited
                              Reconciliation of GAAP and Non-GAAP Results

    EBITDA(non-GAAP)
                                     Quarter Ended
                                     -------------
                                 Jun 30                                    Mar 31           Jun 30
                                             2011                                    2012             2012
                                RMB'000                                   RMB'000          RMB'000          US$'000
                                -------                                   -------          -------          -------
    Net income attributable
     to 7 Days Group Holdings
     Limited ordinary
     shareholders                          45,056                                  18,969           55,567     8,746
    Interest income                        (1,722)                                 (2,109)          (3,262)     (513)
    Interest expense                          353                                   6,385            6,978     1,098
    Income tax expenses                    15,593                                   7,341           21,344     3,360
    Depreciation and
     amortization                          57,956                                  75,170           78,290    12,323
                                           ------                                  ------           ------    ------
    EBITDA (non-GAAP)                     117,236                                 105,756          158,917    25,014
                                          -------                                 -------          -------    ------
    EBITDA%                                 23.6%                                   19.4%            25.1%     25.1%
    Share-based compensation
     expenses                              11,049                                   8,868            5,845       920
                                           ------                                   -----            -----       ---

    Adjusted EBITDA (non-
     GAAP) excluding share-
     based compensation
     expenses                             128,285                                 114,624          164,762    25,934
                                          -------                                 -------          -------    ------
    Adjusted EBITDA%                        25.8%                                   21.0%            26.0%     26.0%

    Non-GAAP net income attributable to 7 Days Group Holdings Limited ordinary shareholders

                                                                                               Quarter Ended
                                                                                               -------------
                                                                                             Jun 30            Mar 31         Jun 30
                                                                                                         2011           2012           2012
                                                                                            RMB'000           RMB'000        RMB'000        US$'000
                                                                                            -------           -------        -------        -------
    Net income attributable to 7 Days                                                                  45,056         18,969         55,567    8,746
    Group Holdings Limited ordinary
    shareholders (GAAP)

    Share-based compensation expenses                                                                  11,049          8,868          5,845      920
                                                                                                       ------          -----          -----      ---

    Net income attributable to ordinary shareholders excluding                                         56,105         27,837         61,412    9,666
    share-based compensation
    expenses (Non GAAP net income)

    Earnings per share
                                                                         Quarter Ended
                                                                         -------------
                                                                         Jun 30                Mar31    Jun 30
                                                                                       2011        2012        2012
                                                                          RMB                   RMB      RMB        USD
                                                                          ---                   ---      ---        ---
    Basic earnings per ordinary share (GAAP)                                           0.30        0.13        0.37 0.06
    Diluted earnings per ordinary share (GAAP)                                         0.30        0.13        0.37 0.06

    Basic earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                             0.37        0.19        0.41 0.06

    Diluted earnings per ordinary share(Non-GAAP), excluding share-based
     compensation expenses                                                             0.37        0.18        0.41 0.06

    Denominator:
    Basic weighted average number of ordinary shares                            149,757,234 149,942,510 149,914,680
    Diluted weighted average number of ordinary shares                          151,412,116 151,299,954 150,456,381
                                                                                ----------- ----------- -----------

                                                                                                   Quarter Ended
                                                                                                   -------------
                                                30-Jun-11        31-Mar-12  30-Jun-12
                                                 RMB '000        RMB '000    RMB'000    USD'000
                                                 --------        --------    -------    -------
    Hotel operating cost
                                        GAAP Result                (382,732)  (466,480)  (489,262)       (77,013)
                                        % of Total net revenue        76.99%     85.59%     77.33%         77.33%
                                        Share-based Compensation        678        555        273             43
                                        % of Total net revenue         0.14%      0.10%      0.04%          0.04%
                                        Non-GAAP Result            (382,054)  (465,925)  (488,989)       (76,970)
                                        % of Total net revenue        76.85%     85.49%     77.28%         77.28%
                                                                     ------      -----      -----          -----

    Sales and marketing expenses
                                        GAAP Result                  (9,196)   (12,459)   (18,896)        (2,974)
                                        % of Total net revenue         1.85%      2.29%      2.99%          2.99%
                                        Share-based Compensation         18        586        614             97
                                        % of Total net revenue         0.00%      0.11%      0.10%          0.10%
                                        Non-GAAP Result              (9,178)   (11,873)   (18,282)        (2,877)
                                        % of Total net revenue         1.85%      2.18%      2.89%          2.89%
                                                                      -----       ----       ----           ----

    General and administrative expenses
                                        GAAP Result                 (49,252)   (42,785)   (48,335)        (7,608)
                                        % of Total net revenue         9.91%      7.85%      7.64%          7.64%
                                        Share-based Compensation     10,353      7,727      4,958            780
                                        % of Total net revenue         2.08%      1.42%      0.78%          0.78%
                                        Non-GAAP Result             (38,899)   (35,058)   (43,377)        (6,828)
                                        % of Total net revenue         7.82%      6.43%      6.86%          6.86%
                                                                      -----       ----       ----           ----

    Total operating cost and expenses
                                        GAAP Result                (441,180)  (521,724)  (556,493)       (87,595)
                                        % of Total net revenue        88.75%     95.72%     87.95%         87.95%
                                        Share-based Compensation     11,049      8,868      5,845            902
                                        % of Total net revenue         2.22%      1.63%      0.92%          0.92%
                                        Non-GAAP Result            (430,131)  (512,856)  (550,648)       (86,675)
                                        % of Total net revenue        86.53%     94.10%     87.03%         87.03%
                                                                     ------      -----      -----          -----

    Income from operations
                                        GAAP Result                  55,935     23,303     76,237         12,000
                                        % of Total net revenue        11.25%      4.28%     12.05%         12.05%
                                        Share-based Compensation     11,049      8,868      5,845            920
                                        % of Total net revenue         2.22%      1.63%      0.92%          0.92%
                                        Non-GAAP Result              66,984     32,171     82,082         12,920
                                        % of Total net revenue        13.47%      5.90%     12.97%         12.97%
                                                                     ------      -----       ----          -----


                                                     7 Days Group Holdings Limited
                                                            Operating Data

                                                                                     As of and for
                                                                                   the Quarter Ended
                                                                                         Jun 30          Mar 31          Jun 30
                                                                                                   2011            2012      2012

    Hotels in operation                                                                             722           1,044     1,132
    Leased-and-operated hotels                                                                      341             417       435
    Managed hotels                                                                                  381             627       697

    Hotels under conversion                                                                         241             189       226
    Leased-and-operated hotels                                                                       43              30        50
    Managed hotels                                                                                  198             159       176

    Total hotel rooms for hotels in operation                                                    72,150         104,191   112,631
    Leased-and-operated hotels                                                                   35,254          43,800    45,701
    Managed hotels                                                                               36,896          60,391    66,930

    Total hotel rooms for hotels under conversion                                                23,064          18,542    21,961

    Number of cities covered for hotels in operation                                                111             162       168

    Average occupancy rate                                                                         87.5%           77.7%     84.6%
    Leased-and-operated hotels                                                                     91.1%           79.5%     86.8%
    Managed hotels                                                                                 83.8%           76.3%     83.0%

    Average daily rate (in RMB)                                                                   161.5           156.4     161.7
    Leased-and-operated hotels                                                                    167.4           161.9     167.2
    Managed hotels                                                                                154.8           152.1     157.7

    RevPAR (in RMB)                                                                               141.3           121.5     136.8
    Leased-and-operated hotels                                                                    152.4           128.8     145.1
    Managed hotels                                                                                129.7           116.0     130.9

SOURCE 7 Days Group Holdings Limited