VLN®, a cigarette with 95% less nicotine than conventional cigarettes, is now available for the 75% of Colorado smokers that are willing to switch brands to help them cut back
Despite continually ranking as one of the healthiest states in the country, more than 12% of adults in
Motivations to Quit and Past Attempts
When survey respondents were asked why they wanted to quit smoking, the most common responses were to save money (74 percent), improve their physical health (71 percent) and because family or friends asked them to stop (42 percent). However, quitting has proven to be a challenge for many Coloradans who smoke, with respondents who have tried at least once noting an average of five past quit attempts. The most common method used for trying to quit was going cold turkey (58 percent), followed closely by cutting back gradually (55 percent), nicotine patches (47 percent) and nicotine gum (42 percent).
Obstacles to Quitting
So, why can’t many Coloradans give up cigarettes? Cravings for the experience of smoking was a top reason respondents with at least one quit attempt were triggered to start smoking again. Plus, the top three challenges that kept Coloradans from trying to quit — or being successful in their quit attempts — were:
- Inability to handle stress without smoking (57 percent)
- Constant cravings for nicotine (55 percent)
- Unable to break free from the habit and experience of smoking (46 percent)
While quitting for good is clearly the best option for people’s health, this may not be within reach for many, based on findings from this survey. However, many Coloradans who smoke consider cutting back a step in the right direction. In fact, 87 percent of those surveyed said that significantly cutting back on how often they smoke would make them more confident in their ability to quit smoking completely.
New Option in
For Coloradans looking to cut back but haven’t had success with other products, VLN® cigarettes — the first and only combustible tobacco cigarettes to receive a Modified Risk Tobacco Product (MRTP) designation by the FDA, which contain minimal or non-addictive levels of nicotine — are now available statewide in
“Our study found that the vast majority of survey participants said even just cutting back is considered a win and that’s exactly what our VLN® cigarettes are clinically proven to do,” said
While not a cessation product, VLN® King and VLN® Menthol King address many of the challenges respondents cited when trying to cut back or quit, including giving up the experience of smoking and inability to handle stress without smoking. VLN® tastes, smells and burns like a conventional cigarette, giving people the smoking experience they’re craving, but with 95 percent less of the addictive nicotine that keeps people hooked.
Why This Matters Now
With the FDA contemplating a nicotine cap and proposing rules to ban menthol as a flavoring agent for all combustible cigarettes sold in
Adult Coloradans who smoke can find VLN® cigarettes at all
The Colorado Smoking Survey was conducted by
About 22nd
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