W2O Group, a network of complementary communications, marketing and digital firms, announced today that digital marketing strategist Amy Lamparske, formerly of 3M, General Mills and Walmart, has joined to further bolster the organization’s digital media capabilities across paid, earned, shared and owned (PESO) media.
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Amy Lamparske, W2O Group's Managing Director of Digital Media will strengthen the firm's PESO media and search capabilities across key industries. (Photo: Business Wire)
Lamparske’s extensive background includes more than 15 years in digital marketing and communications with an array of organizations ranging from startups to Fortune 200 brands.
“Amy has a proven track record of implementing global strategic communications plans and activations by leveraging her expertise across interactive marketing, e-commerce, social media and search,” said W2O President Bob Pearson. “She has held leadership roles that provided her with unique exposure to the breadth of digital and social capabilities and programs executed by industry-leading companies. Her extensive experience will be integral in evolving our offerings and facilitating integration within our media teams.”
She will be based in the Minneapolis office and partner with Adam Cossman, Chief Digital Officer, and Jeff Rohwer, Managing Director of Digital Strategy and Innovation, to oversee and build a fully integrated digital team across W2O Group’s three operating units. Cossman and Rohwer joined W2O Group late last year as part of its acquisition of Sentient to strengthen its digital offering notably in paid media and search optimization. In 2016, Sentient had significant business in paid media (search, display, online video, etc.), and W2O Group steadily increased its management of paid social media and search on behalf of its healthcare and global brands/technology clients.
Pearson added, “We continue to round out our PESO media and search capabilities, and we are projecting a significant increase in digital paid media demand from our clients in 2017. Amy will ensure we’re able to execute programming seamlessly while creating a world-class offering for brands across healthcare, technology, consumer, finance, energy and automotive.”
Sentient’s digital media function coupled with W2O’s paid social and search capabilities will function as a solid platform on which the company will continue to build out a robust PESO digital media. This will open up new revenue streams for current W2O clients. The combination of Sentient and W2O also increases the firm’s competitiveness with other digital and media agencies. Further, W2O Group is building its current Search Engine Marketing (SEM) capabilities including paid search campaigns (PPC) and organic search optimization efforts (SEO). The firm is poised to add new search offerings such as “search media relations” to evolve how clients think of search in the context of their broader marketing and communications plans.
“W2O Group is truly rewriting the rules and forging new pathways for clients to break through in an extremely complex environment,” said Lamparske. “It’s an innovation hub that has built an ecosystem with talented strategists, analysts, creatives, counselors, technologists and innovative thinkers all working in concert with client leaders to grow their brands and businesses.”
For a deeper look into Lamparske’s background and vision, view W2O Group’s Common Sense blog post.
About W2O Group
Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCG, Twist Mktg, Pure, Marketeching and Sentient with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170126005353/en/
