Ultimate Software Commemorates 10 Years of Delivering HCM Cloud Solutions with a Focus on “People First”

Dateline:

)-- (Nasdaq: ULTI), a leading cloud provider of people management solutions for global businesses, announced today that it is commemorating 10 years of delivering Software-as-a-Service for people management with an updated brand message and a new look and feel. Ultimate's refreshed branding is a reflection of the company's commitment to "People first"-from the culture of treating its own employees as its most valued asset; to Ultimate's exclusive focus on solutions that serve a company's people; to product design; to how Ultimate views its customers as people rather than organizations. Ultimate's new brand message was announced today via video, viewable at , and updated tagline.

Ultimate Software launched its first cloud solution for (HCM) in Spring 2002, and today the company serves more than 2,300 customers, representing more than seven million people, in its multi-tenant SaaS environment. Some of Ultimate's customers celebrating 10 years using the UltiPro cloud solutions include 1859 Historic Hotels, NES Rentals, and WBRZ Baton Rouge Channel 2. Despite Ultimate's rapid increase in company size, number of employees, customer base, and revenues over the past decade, the company has retained its focus on people throughout its growth in the technology space-and the new brand message reflects this core philosophy.

more than 10 years ago, the goal was to deliver cutting-edge HCM technology via a delivery method that improved the business software experience for people-making their lives easier while helping companies find and keep the employees who are the best fit for their organization. We also focused on identifying and retaining the most talented workforce at our own company-and we're proud of our success in that endeavor," said Scott Scherr, CEO, president, and founder of Ultimate Software. "We've always been about putting our employees and customers at the heart of our own business, so our new brand isn't a change in direction or identity for Ultimate. It's simply an articulation of who we have always been."

Having appeared five times on the Great Place to Work Institute's "Best Company to Work For" list-with two of those times being ranked in the top spot-Ultimate has remained dedicated to the belief that happy employees provide the best products and services. In addition to HR, benefits, payroll, time management, and business intelligence, Ultimate has delivered an -including onboarding, recruitment, performance management, succession management, and career development-so that customers can better improve the employment experience for their own people-keeping them motivated and engaged throughout their careers.

"We are in the people management business, and it's a business we know from the inside out," said Adam Rogers, chief technology officer and senior vice president of product development at Ultimate Software. "Our sole focus is people-, the people who use those solutions, and the people who deliver those solutions to the market. We are very excited that our new branding reflects what we know is so vitally important to every company-regardless of size or industry."

"We made the decision to use SaaS delivery because it made sense for our business and because we have unequivocal trust in Ultimate Software," said Mark Simpson, vice president of people for Texas Roadhouse, Inc. and . "Ultimate has been offering SaaS since 2002, and the company knows how to deliver premium technology and support for cloud services. Ultimate's level of service and genuine interest in the people who run our business is unmatched. The 'People first' brand is a perfect reflection of this unique company."

About Ultimate Software

. Built on the belief that people are the most important ingredient of any business, Ultimate's award-winning UltiPro delivers HR, payroll, and talent management solutions that seamlessly connect people with the information and resources they need to work more effectively. Founded in 1990, the company is headquartered in Weston, Florida and has more than 1,300 professionals focused on developing the highest quality solutions and services. In 2012, Ultimate was ranked #25 on the list of 100 Best Companies to Work For by FORTUNE. Ultimate has more than 2,300 customers with employees in 115 countries, including Adobe Systems Incorporated, The Container Store, Culligan International, Jockey International, Major League Baseball, Nikon Inc., and Yamaha Corporation of America. More information on Ultimate Software's products and services for people management can be found at .

UltiPro is a registered trademark of The Ultimate Software Group, Inc. All other trademarks referenced are the property of their respective owners.