USPOULTRY Contact: Gwen Venable, 678.514.1971, gvenable@uspoultry.org
AFIA Contact: Miranda McDaniel, 703.558.3579, mmcdaniel@afia.org
NAMI Contact: Michael Schumpp, 202.587.4251, mschumpp@meatinstitute.org
Atlanta, Ga. - Jan. 29, 2015 - With significant increases in food production needed over the next few decades to support the growing population, agricultural industries must learn to communicate more specifically and unambiguously with stakeholders, customers, and others about their sustainability programs, observed Dr. Marty Matlock, executive director, University of Arkansas Office for Sustainability, at the Animal Agriculture Sustainability Summit held during the 2015 International Production & Processing Expo.
"When we talk in big, glib, hand waving ways, it does not help us to communicate to our constituents what we are doing. When people ask what sustainability is, I want you to say that sustainability is good for business. It increases efficiency, and it drives down negative things. The second thing you need to say
is that sustainability is about continuous improvement," Dr. Matlock said. He emphasized that continuous improvement means defining and identifying key performance indicators, measuring and benchmarking them, and implementing goals and strategies to achieve them.
Elaborating on the benchmarking aspect of sustainability initiatives, Dr. Greg Thoma, Ralph E. Martin professor of Chemical Engineering at the University of Arkansas, discussed case studies remarking that sustainability initiatives often rely heavily on life cycle assessment (LCA). A LCA is a technique to assess the environmental aspects and potential impacts associated with a product, process or service and are used to quantify inputs and outputs in terms of a standardized unit of measure. Important characteristics of a LCA include that it be grounded in scientific methodologies, the data should be
transparent, validated, widely available and inexpensive, and the same data and models should be used by producers, retailers, policymakers, nongovernmental organizations and consumers. "The process of developing and working with a LCA should be largely by consensus, and the guidelines should be pragmatic," Dr. Thoma said.
Results of a 50-year review of the U.S. egg industry indicate production advanced dramatically between
1960 and 2010 while the environmental footprint declined, according to Dr. Hongwei Xin, director of the Egg Industry Center at Iowa State University, Ames, Iowa. Dr. Xin is also a distinguished professor and chair for research in the Agricultural and Biosystems Engineering Department.
The work was published in the February 2014 issue of Poultry Science. The objectives were to quantify what in production has changed over 50 years, characterize the supply chain footprint and identify hot spots for further improvement. The data obtained from sources, such as books and publications from 50 years ago and an elaborate survey system for 2010 data, yielded data on 57.1 million pullets and 92.5 million laying hens, representing about one-third of the total national inventory in each industry. The research found that comparing production performance levels to 1960 birds, 2010 hens have 26 percent lower feed intake, 26 percent lower feed intake, 27 percent higher egg production rate, 42 percent better feed conversion, 57 percent lower mortality and 32 percent lower water use.
A poultry industry sustainability program is in its early stages following two meetings last fall and formation of a workgroup of representatives from the broiler and turkey industries tasked with defining the mission and goals of the program and subsequently developing it. Workgroup members Lankford Ruffin, corporate environmental manager for Butterball LLC; Paul Helgeson, sustainability manager at GNP Company; Cameron Pruitt, head of corporate affairs and sustainability at JBS USA; and Jamie Burr, environmental health and safety manager at Tyson Foods, discussed their progress and their plans during the Animal Agriculture Sustainability Summit as part of a panel.
Responding to questions from the audience, the panel concurred that interest in establishing sustainability programs at individual facilities extends throughout the supply chain, including the farm level. "The interest goes to where the risk is, to where the vulnerability is," Pruitt said. "Today it is on farms; it is on animal welfare. That does not mean that is necessarily where it is going to reside 10 years from now. Sustainability is basically an analysis of what the hotspots are in the entire value chain, including the ultimate consumption and disposition of the product."
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Dr. Marty Matlock and Dr. Hongwei Xin, speakers at the Animal Agriculture Sustainability Summit, held during the 2015 International Production & Processing Expo.
ABOUT IPPEThe International Production & Processing Expo (IPPE) is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing. The event is sponsored by the American Feed Industry Association (AFIA), North American Meat Institute (NAMI) and U.S. Poultry & Egg Association (USPOULTRY).
ABOUT AFIAThe American Feed Industry Association (AFIA) is the world's largest organization devoted exclusively to representing the business, legislative and regulatory interests of the U.S. animal feed industry and its suppliers. AFIA also is the recognized leader on international industry developments. Member-companies are livestock feed and pet food manufacturers, integrators, pharmaceutical companies, ingredient suppliers, equipment manufacturers and companies which supply other products, services and supplies to feed manufacturers.
ABOUT NAMI
The North American Meat Institute (NAMI) is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat
Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. NAMI's mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute's members produce
the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed
for the highest quality products.
U.S. Poultry & Egg Association (USPOULTRY) is the all-feather organization representing the complete spectrum of today's poultry industry, whose mission is to progressively serve member companies through
research, education, communication, and technical assistance. Founded in 1947, U.S. Poultry & Egg
Association is based in Tucker, Ga.
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