RICHMOND, Va., Jan. 6, 2014 /PRNewswire/ -- TradeMotion LLC and PartProtection, LLC today announced the certified integration of its Parts eStore and PartProtection Parts & Service Point-of-Sale service contract portal with Dealertrack Technologies' Dealer Management System (DMS).

The integration, approved via Dealertrack's Opentrack Certification program, allows a dealership using Dealertrack's DMS to create, price and sell both Part Only and Parts & Labor extended coverage plans on Retail and Wholesale Parts sales, as well as on repairs being performed in the dealership's own Service Department. The integration ensures a quick and secure exchange of data between the Dealertrack system and both PartProtection and TradeMotion's eStore offerings.

"Completing these interfaces with Dealertrack is an example of TradeMotion's commitment to providing industry leading products that are compatible with the dealership's existing systems and processes," said Shawn Lucas, Founder and President of TradeMotion. "Dealertrack dealers that want to take advantage of TradeMotion's Parts eStore and PartProtection products can now do so with confidence that we can meet their technology needs."

"This integration gives service writers and parts countermen the ability to easily create and sell PartProtection's extended service contracts on both individual parts sales and service jobs at the point of sale," says Chris Rand, President of PartProtection. "This unique approach allows dealers to increase customer retention and margin on existing sales, and increase parts sales to Wholesale accounts by outcompeting the Aftermarket, all while simply using the information that already resides within their DMS. Parts and Service associates are busy, and this integration makes it easy for them to add a quick step to their normal processes that benefits everyone."

Dealertrack's DMS Opentrack Certification Program allows dealers to securely integrate their Dealertrack DMS with certified third-party software," said Sharon Kitzman, DMS Vice President and General Manager. "In addition to the PartProtection Parts & Service Point-of-Sale portal, there are over 80 certified Opentrack partners."

To see a demo or speak with a PartProtection representative at NADA in New Orleans, please call 804-601-0134. To speak with a TradeMotion representative, please call 818-835-0544.

About PartProtection (www.partprotection.com)

PartProtection is the premier provider of point-of-sale extended coverage service contracts in the industry. Exclusively available to new car dealers selling OE parts, PartProtection has a Certified Interface with most Dealer Management Systems, and is fully integrated with TradeMotion's eStore and eOffice platforms, which are active in over 7,000 dealers nationwide and are part of Dealer.com's Certified Provider Program.

About TradeMotion (www.trademotion.com)

TradeMotion is a dedicated service provider in the automotive industry; developing eCommerce solutions and a powerful eCatalog system designed to give dealers and manufacturers the ability to manage their products, parts, and accessories online.

About Dealertrack (www.dealertrack.com)

Dealertrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. Dealertrack operates the industry's largest online credit application network, connecting approximately 17,000 dealers with over 900 lenders. Our Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using Dealertrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our Sales and F&I solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. Dealertrack's Compliance Solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. Dealertrack's family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information, visit www.dealertrack.com.

CONTACT: Chris Rand, 1-804-601-0534, chris_rand@partprotection.com

SOURCE PartProtection