In a fresh take on “New Year, New You,” Swisse Wellness, a global premium supplement line that recently launched in the U.S., today unveiled its Celebrate Life Every Day campaign, bringing to life the Australian company’s mission to help millions of people live healthier and happier. The campaign features Swisse ambassador and Academy Award-winning actress Nicole Kidman as the face of the brand.
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Swisse ambassador Nicole Kidman embodies healthy living philosophy behind “Celebrate Life Every Day” campaign. (Photo: Business Wire)
“I really believe in taking care of my body from the inside out,” said Kidman. “I love taking my vitamins and exercising. For me, it’s about feeling good about myself and being able to contribute to the world.” Kicking off with the G’Day USA’s Aussie Collective pop up store at Westfield Century City Mall in Los Angeles, the campaign will touch all corners of the U.S. through a series of online community engagements and consumer activations including SXSW® and Natural Products EXPO WEST®.
“Celebrating life every day is all about having the positive outlook and energy to embrace life’s moments, big and small,” said Jennifer Goodrum, Swisse USA Marketing Manager. “We believe committing to a healthy lifestyle plays a big role in achieving your family, fitness and career aspirations – and Nicole Kidman perfectly embodies a healthy living philosophy.”
As part of the campaign, Swisse also opened its Celebrate Life Every Day consumer promotion today, encouraging people to kick off the new year with gusto. In return for sharing how they are committed to celebrating life in 2018, entrants earn a chance to win a weekend wellness retreat for two at a luxurious resort in Southern California.
“That’s why Swisse is excited to help you begin the new year by taking steps to foster your own health and happiness,” continued Goodrum. “With our Celebrate Life Every Day initiative, we’re giving people a chance to make a commitment to their health while entering to win a fun and rejuvenating experience.”
Australia’s number one multivitamin brand, Swisse is awarding the winner and a guest round-trip airfare, three nights accommodations at a luxurious wellness resort, a one-hour consultation with a top U.S. registered dietician, and a Swisse product gift pack including Swisse’s signature multivitamin, Ultivite®.
The Ultivite line contains more than 50 ingredients including vitamins, minerals, antioxidants and herbs, and has been independently verified by more than 13 published clinical studies indicating distinguishable improvement in mood, stress and energy levels.
Swisse’s Celebrate Life Every Day consumer promotion runs from January 18 to February 16, 2018 and is open to all legal U.S. residents. To enter, visit www.swisse.com/CLED.
About Swisse
Swisse is an Australian health and wellness company dedicated to making people healthier and happier through clinically evidenced natural health products and education. Established in the 1960s, Swisse offers an extensive range of vitamins and supplements containing premium-quality, natural ingredients based on decades of independently verified scientific research. Today, the Swisse product range stretches from top selling men’s and women’s multivitamins and dietary supplements, to sports nutrition, skincare and functional foods. Swisse products are currently available in the U.S. (online only), Australia, New Zealand, China, Singapore, the UK, Italy and the Netherlands, with plans to launch in up to 30 countries in the next five years.
For more information about the company and its products, visit swisse.com, or follow on Facebook, Instagram and Twitter.
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