Research and Markets (http://www.researchandmarkets.com/research/5pwtqr/rethinking) has announced the addition of the "Rethinking Handset Subsidies" report to their offering.
This report looks at how operators are grappling with the issue of handset subsidies
After providing a reminder of the main reasons these subsidies exist, we analyse how operators - now facing growing competition and a changing value chain - have redefined the role that handsets play in their strategies.
We will see how a paradigm shift has occurred in a matter of years, and how the status quo might evolve over the long term.
Companies Mentioned:
- 3
- A1
- AT&T
- Bell
- Bouygues Telecom
- China Mobile
- China Telecom
- China Unicom
- HKT
- KT
- LG Uplus
- Mtel
- NTT DOCOMO
- Rogers
- SFR
- Si.mobil
- SK Telecom
- Sprint
- Starhub
- Swisscom
- Telus
- T-Mobile (USA)
- Verizon
- Vip
- Wiko
-
Wind
Report Structure:
1. Executive Summary
2. Methodology
3. Why subsidise?
4. A changing environment
5. Player strategies in a whole new world: what are the alternatives?
For more information visit http://www.researchandmarkets.com/research/5pwtqr/rethinking
View source version on businesswire.com: http://www.businesswire.com/news/home/20160127006171/en/