Research and Markets (http://www.researchandmarkets.com/research/5pwtqr/rethinking) has announced the addition of the "Rethinking Handset Subsidies" report to their offering.

This report looks at how operators are grappling with the issue of handset subsidies

After providing a reminder of the main reasons these subsidies exist, we analyse how operators - now facing growing competition and a changing value chain - have redefined the role that handsets play in their strategies.

We will see how a paradigm shift has occurred in a matter of years, and how the status quo might evolve over the long term.

Companies Mentioned:

  • 3
  • A1
  • AT&T
  • Bell
  • Bouygues Telecom
  • China Mobile
  • China Telecom
  • China Unicom
  • HKT
  • KT
  • LG Uplus
  • Mtel
  • NTT DOCOMO
  • Rogers
  • SFR
  • Si.mobil
  • SK Telecom
  • Sprint
  • Starhub
  • Swisscom
  • Telus
  • T-Mobile (USA)
  • Verizon
  • Vip
  • Wiko
  • Wind

Report Structure:

1. Executive Summary

2. Methodology

3. Why subsidise?

4. A changing environment

5. Player strategies in a whole new world: what are the alternatives?

For more information visit http://www.researchandmarkets.com/research/5pwtqr/rethinking