Research and Markets (http://www.researchandmarkets.com/research/qb737k/top_five_trends) has announced the addition of Canadean Ltd's new report "Top Five Trends in Flavored Alcoholic Beverages ; Key insights driving innovation opportunities" to their offering.

Flavored alcoholic beverages have traditionally been saddled with perceptions of being frivolous youth-oriented and artificial. The category is however highly adaptable and brands have seized opportunities to reposition and reformulate products to shake off category stereotypes. This report identifies the five trends that have the potential to galvanize flavored alcoholic beverages and allow them to compete with a range of categories and across more occasions.

Key Findings:

  • Given consumers' health-driven efforts to avoid or cut back on sugar consumption it is significant that over one third (37%) of global drinkers consider alcohol to be high in sugar. As the health industry and media put alcohol brands under more scrutiny with regards to sugar content producers will have to undertake more concerted efforts to address concerns and reformulate products accordingly.
  • The inclination to drink at home rises steadily with age making it all the more important for FAB producers to formulate and position authentically-made offerings in a way that is accessible to age groups outside of the traditionally favored legal drinking age (LDA)-24 year-old target.
  • "Top Five Trends in Flavored Alcoholic Beverages" outlines the key innovation trends and consumer behaviors shaping the flavored alcoholic beverage (FAB) space. FABs compete across a range of alcoholic beverage categories simultaneously creating innovation opportunities and positioning challenges.

Benefits of this Report:

  • Identify the most important trends driving flavored alcoholic beverage innovation evidenced by consumer survey findings.
  • Draw inspiration from on-trend examples around the world that effectively leverage each trend.
  • Include proprietary data from 2015 Q2 global consumer survey

Companies Mentioned:

  • Bloom
  • Suntory
  • Jim Beam
  • Scarlett's Spritzers
  • Malibu
  • Nola
  • Absolut
  • Fantastical Flavours
  • Vodka O
  • Aske Stephenson
  • Harry Brompton's
  • Eau De Vie
  • Bundaberg
  • Smirnoff
  • Tanduay
  • Lion
  • Crown Royal
  • Marlee's
  • Skinnygirl
  • Mott's
  • Henry's
  • Super Bock
  • VOCO
  • N'1CE
  • Bulleit
  • Southern Comfort
  • Ice Cuvee
  • Bacanha
  • WandP
  • U-Boot Getränke

Report Structure:

1. Introduction

2. Top Five Trends in Flavored Alcoholic Beverages

3. Conclusion

4. Appendix

For more information visit http://www.researchandmarkets.com/research/qb737k/top_five_trends