Research and Markets (http://www.researchandmarkets.com/research/3l5r2h/global_chip) has announced the addition of the "Global Chip Mounters Market Report, 2016" report to their offering.

One of the main drivers in this market is the increasing adoption of mobile devices, as there has been unprecedented growth in the past few years. Mobile devices such as cell phones, smartphones, notebook PCs, tablets, Ultrabooks, and PDAs have witnessed high adoption among consumers in the market.

The APAC region represents the potential market for chip mounters, which will also help in the growth of the Global Chip Mounters market. With about 31 percent of chip mounter sales happening in China, multinationals in the market are targeting China as a potential customer base to capitalize upon. While Japanese vendors already have an established presence in China, players from South Korea and other countries are also coming up with aggressive strategies to capitalize on the market in China. Furthermore, India is one of the largest customer bases after China in the APAC region. As a result, electronic gadget vendors are discovering ways to attract the cost-conscious Indian customers with competitive pricing strategies. In order to cut costs, the leading electronic gadget vendors have set up their semiconductor assembly lines in the domestic markets that allow them to offer customized products as per the use and requirements of domestic customers, and at a competitive price as well.

Further, the report states that one of the key challenges in this market is the high ASP of chip mounters. The high ASP of chip mounters affects sales due to lack of demand in the end-user segments. In some cases, the customer tends to postpone the purchase plans or procures used equipment, which in turn affects the growth of the market.

The key vendors dominating this market space are:

  • ASM Pacific Technology Ltd.
  • Fuji Machine Manufacturing Co. Ltd.
  • Panasonic Corp.
  • Samsung Techwin Co. Ltd.

Key Topics Covered:

01. Executive Summary

02. Scope of the Report

03. Market Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

07. Geographical Segmentation

08. Key Leading Countries

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/3l5r2h/global_chip

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Sector: Computing and Technology